Filed under: TUAW Business
Say Hello to the new TUAW

Almost four years ago, tuaw.com went live with a flurry of posts by future superblogger extraordinaire Barb Dybwad. Sporting our "default" theme at the time, The Unofficial Apple Weblog's design evolved into what you see today: a Mac-inspired theme with an upbeat, colorful logo. In the interim we've seen Apple bust out a few new product categories and drop the "computer" from the company moniker. It wasn't that long ago that the rainbow logo went out, and the sleeker monochrome logo came in.
As Apple evolves, so does TUAW. I'm proud to announce something we've been working on (along with the iPhone-tuned i.tuaw.com) for a while now: the new TUAW.com design and logo.
We hope this helps you, as readers, find what you're looking for quickly. Big stories will appear up top, plus our popular categories such as Mac 101 and our ongoing App Store coverage. There's even the no-
Other features include our TUAW videos from WWDC and Macworld, courtesy of the Truveo widget (the videos are also reachable via the iPhone/iPod touch Truveo search app). Our TUAW Flickr pool is back, so tag any Apple-related posts "TUAW" (no quotes) to have them magically appear. We hope you enjoy our improved comment UI for iPhone use, and the re-appearance of our tag cloud and comment stats.
Thanks for reading TUAW! We have no idea what the next four years hold in store for Apple, but we'll be among the first to report, analyze and dissect it.
UPDATE: Former TUAWian Laurie Duncan points out TUAW's punk rock roots back when we were apple.weblogsinc.com. Indeed, thank you Laurie!
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Reader Comments (Page 1 of 9)
UnusualAspect said 6:04PM on 9-29-2008
Top marks, love the new looks. Keep the news and tips coming. This site is my first source of apple related news and tips.
Congrats on the birthday.
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Jash Sayani said 2:45AM on 9-30-2008
Love the new TUAW. The interface is getting better and better... Waiting to see the 2010 change....
TouchPodium.com said 6:25PM on 10-06-2008
Josh, woah dude. Might want to settle down a little there.... This new theme isn't even a week old yet, and you're already anxious to see something two years away from now?... Give me a break.
Sneakz said 6:05PM on 9-29-2008
It's looking great. Hopefully it wont crash mobileSafari anymore.
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BILL said 10:12PM on 9-29-2008
Well, it didn't crash... It just took 5 minutes(using the same WiFi as my MacBook, which took 5 seconds)
Michael Rose said 7:04PM on 9-29-2008
http://i.tuaw.com
Jonathan Wise said 7:59PM on 9-29-2008
Ya, isn't the iPhone supposed to deliver the "whole internet" tho? Not just crippled mobile versions?
Not that I'm complaining an "i" site is better than nothing, but I'd prefer it if these changes to the main site helped matters...
who? said 8:23PM on 9-29-2008
Mine never crashes on this site... Guess you guys still need 2.1.1, huh?
Squid7085 said 3:17AM on 9-30-2008
That was always something that bugged me. Engadget never crashed mobileSafari, but TUAW did. Hopefully the new version doesn't, but chances are I will be using the mobile version anyway. I'm stuck here in EDGE Hell, and probably will be for the next 4 years, so any mobile optimized site is good in my books.
Mike Schramm said 6:05PM on 9-29-2008
Redesign looks great!
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Murphy Mac said 10:51PM on 9-29-2008
Agreed, it looks fantastic. Now someone make me a new theme for my blog.
XIV said 8:17AM on 9-30-2008
I totaly agree. It look wonderful. Much easier to read and find stuff.
Best of all, it loads so fast now ! Hurray !
saccy said 6:07PM on 9-29-2008
wow awesome! love the new site! the logo from 2006 still rocks tho
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Phatmuther said 6:09PM on 9-29-2008
Cant say Im a big fan of the new logo, looks more like some dodgy french U than an apple-sqe logo. But Im sure Ill get used to it. Well done guys.
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Adam said 8:04PM on 9-29-2008
Perhaps center the leaf in the middle of the U and the A. So that it does not look like an accent though more like the leaf in the middle of the Apple logo.
Nathan said 6:09PM on 9-29-2008
It's just fabulous guys. Congratulations, and thank you.
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surge said 6:11PM on 9-29-2008
i.tuaw.com doesn't work
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craig said 6:34PM on 9-29-2008
Ditto
Matt Heerema said 6:46PM on 9-29-2008
Should be fixed now
Michael Rose said 7:06PM on 9-29-2008
Yay Matt! (and thank you thank you thank you for all your hard work)