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Enderle tenuously links Microsoft-Apple struggle with U.S. election

Rob Enderle, principal analyst at the Enderle Group, a division of Enderle Global Enterprises, represented by Enderle, Enderle & Enderle, and a block south of Enderle Toyota*, says Apple has made mistakes with its marketing that mirror those of the Republican party in this year's presidential race.

In a meandering article (littered with mild expletives) that very thinly connects the election with Apple and Microsoft, Enderle says a winner for either contest will benefit from its opponent's negative advertising.

"In the U.S. election, the negative campaigning probably has done more to motivate the Democratic base and get moderate Republicans to switch sides than anything the Democrats could have done alone. Apple's campaign has truly pissed off Microsoft, and Windows 7 is that company's way of saying, 'Steve Jobs can kiss my a**,' or more simply, 'enough,'" he wrote.

Enderle continued, "Apple would have been better off to fix its crappy laptop keyboards" than to focus on marketing.

Enderle was famous for predicting an early demise for the iPhone, and is routinely (perhaps inaccurately) identified as an independent analyst when giving his opinion.

[Via MacDailyNews.]

*Joke shamelessly ripped from this episode of The Daily Show with Jon Stewart. (About 2:40)



Rob Enderle, principal analyst at the Enderle Group, a division of Enderle Global Enterprises, represented by Enderle, Enderle &...
 

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Ken

I believe if we ignore this person they just might go away.

November 04 2008 at 12:44 PM Report abuse rate up rate down Reply
gimpymw

Whatever.

I'm starting to get sick of this shit. The internet, web, has given rise to this useless form of "journalism". I guess when you have a new medium and you don't have any good messages it still gets filled but with useless crap from morons, like Enderle, who feel they have license to print their opinions as fact and feel it's their mission to edify the rest of the world.

Hey moron! your own words back at you...

"It's Dangerous to Assume People Are Stupid"

Moron.

November 04 2008 at 10:14 AM Report abuse rate up rate down Reply
zorg

Tool or douche? That's the real question here. If you have only one word available to describe Enderle, which is it? Your non-tech friends ask you whether to take a quote from him seriously. You turn to the side and let the single word drip out, then cough slightly. I'm going with tool. (I also like the idea of saying "Obama is like a Mac, while McCain is like a telegraph key.)

November 04 2008 at 7:35 AM Report abuse rate up rate down Reply
Japester

I can never summon vehement-enough words to describe this fiend.

November 03 2008 at 9:10 PM Report abuse rate up rate down Reply
Robert Vassar

Isn't he the only analyst at at the Enderle Group, a division of Enderle Global Enterprises, A COMPANY OF ONE PERSON?

November 03 2008 at 2:09 PM Report abuse rate up rate down Reply
1 reply to Robert Vassar's comment
Kelmon

No, I believe his cat is also on the payroll. I also believe that the cat is a better informed analyst, although that's a bar set so low that it's more of a limbo challenge than anything else.

November 05 2008 at 2:37 AM Report abuse rate up rate down Reply
SpyBoyCH

I just finnished reading Enderle's article and I must say: as a former English teacher the best grade this article could receive would be a C+.

One thing that a 'A' paper or even 'B' paper would do is try to earn the readers trust by using specific examples. yes, he may summarize things, but he gives no specific examples. he doesn't explain what interoperability problems are or give a specific example of one. He doesn't explain why moving from Windows to Mac can be "about as ugly as you can get." And he doesn't explain what is wrong with the Macbook Keyborads, he only says that there is something wrong.

Another problem from a writing standpoint is that you never want to beat your reader over the head with your agenda before you have won them over. It's like I would tell students "you can start your paper off telling people that abortion is wring and you will scare half of them away, or you can take a different route and explain that all people have a constitutional right to life, liberty and the pursuit of happiness, and from there ease into the abortion issue."

Everybody here is correct, he is without a doubt, a MS PR/Marketing whore. But he gives away some of Microsoft's strategy in his little rant. When negative PR comes from a company or political party it can make them look desperate, but when it comes from an "unaffiliated source" it doesn't look half as bad. For example, Microsoft uses Enderle; the Republicans use Swift Boat.

I think we all know what's going on here. Enderle is not only trying to slam Apple with bad PR, but he is trying to draw a connection between the Democrats (projected winners of the 2008 election) and Microsoft, in order to make Microsoft look like the underdog, out-of-the-box, cool, and trendy winners lust like the Dems.

But you all know what he is already.

Peace.

November 03 2008 at 1:13 PM Report abuse rate up rate down Reply
Simon Arch

See, here's the problem. Enderle's an attention whore. So by posting this story you're just encouraging him. He has nothing useful to add to the conversation, he just wants people to pay attention to him. Ignore him and eventually he'll go away.

November 03 2008 at 1:03 PM Report abuse rate up rate down Reply
2 replies to Simon Arch's comment
Jeff

actually he won't, because people (even relatively legit publications) keep citing him as a source for god-know-what reason. (Laziness most likely.)

November 03 2008 at 1:07 PM Report abuse rate up rate down Reply
Simon Arch

Well, that's what I meant. I meant EVERYONE should ignore him, not just TUAW.

November 03 2008 at 3:39 PM Report abuse rate up rate down Reply
slabman

I think most consumers would associate Obama with a Mac, and McCain with a Windows PC (or perhaps a telegraph key).

Other than that, I would agree that Windows 7 (scheduled for 2010, so expected in 2012) is Microsoft's vociferous response to today's Mac OS. Microsoft's customers will be gratified to know they need only wait a couple of years to catch up.

November 03 2008 at 12:57 PM Report abuse rate up rate down Reply
LD

"Apple's campaign has truly pissed off Microsoft, and Windows 7 is that company's way of saying, 'Steve Jobs can kiss my a**,' or more simply, 'enough,'" he wrote."

So he is saying that without competition we would have been stuck with crap like Vista? It seems he's admitting Vista is crap. And Windows 7 hasn't shipped yet. I can buy Leopard. And when Snow Leopard comes out on time, I can buy that too and I'll guarantee it will be better than Windows 7.

November 03 2008 at 12:46 PM Report abuse rate up rate down Reply
Jeff O\'Hara

Robert Enderle is a MS schill, he was a schill for the Sco Linux lawsuits, and a schill for apple/microsoft. I can not trust anything that comes out of this guys mouth.

November 03 2008 at 12:38 PM Report abuse rate up rate down Reply
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