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Apple announces 2009 will be its last Macworld Expo, Schiller to deliver keynote

In a surprise announcement, Apple said that next month's Macworld Expo will be its last. The company doesn't plan on exhibiting at the event after 2009.

Also, Steve Jobs will not be giving the keynote address, handing that honor to Phil Schiller, senior VP of worldwide product marketing. It will be Apple's final keynote address at the event.

In a press release, Apple said it has scaled back its presence at other trade shows, including NAB, Macworld New York, Macworld Tokyo, and Apple Expo in Paris.

This will be the 25th Macworld Expo. Steve Jobs had given the keynote address since 1997, when he returned to the company as interim CEO.

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In a surprise announcement, Apple said that next month's Macworld Expo will be its last. The company doesn't plan on exhibiting at the...
 

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yo

when iz it gunna happen

January 03 2009 at 11:20 AM Report abuse rate up rate down Reply
a

how do you have macworld
without apple?
am i missing something?
and
DEAR LEADER STEVE PLEASE COME BACK!

January 02 2009 at 11:56 PM Report abuse rate up rate down Reply
Jeremy

Well, the Internet says Steve Jobs is going to visit his home planet so he can come back and take over the world. And I believe it.

http://www.maccomedy.com/steve-jobs-not-speaking-at-macworld-due-to-trip-to-home-planet/

December 17 2008 at 3:27 PM Report abuse rate up rate down Reply
alberto zavala

Sad, very sad. We'll miss Steve for everything he means for all of us.

December 17 2008 at 10:12 AM Report abuse rate up rate down Reply
Chris

I predict that the Phil Schiller keynote of 2009 will long be remembered for its subtle, witty charm and elegant grace. And when he comes out on stage in a black mock turtleneck and jeans, the adoring crowd will erupt with joyous laughter and leap to their feet in a 10-minute standing ovation.

I also predict that sarcasm will one day be very popular on the internet.

December 17 2008 at 4:54 AM Report abuse rate up rate down Reply
Lee

I happen to have great respect for that man...so I'm quite disappointed he won't do this keynote. Not to mention I really enjoy listening to him speak. But honestly, and I'm not trying to be mean, Phil Schiller just doesn't have smoothness and charisma in his presentations. I don't enjoy hearing him puff on about numbers. He looks nervous.

And I really wanted to go to a MacWorld someday...guess that's a no-go.

December 17 2008 at 3:31 AM Report abuse rate up rate down Reply
Slartibartfast

One would expect Apple and Steve to go out with a bang and deliver one of his most memorable keynotes ever. Instead it kind of feels like he's chosen to go out with a whimper.

December 17 2008 at 1:31 AM Report abuse rate up rate down Reply
Josh

I mean, I understand the reasons (and they're good reasons, sure), but still.

No more keynotes was one thing, and disappointing.

Steve not even bothering to give the last one is a slap in the face.

December 17 2008 at 12:42 AM Report abuse rate up rate down Reply
iBearTouch

Well my father in law was diagnosed with pancreatic cancer in December 2002. He was gone by the end of March 2003. It is horrible and a swift death is probably the best thing, as one's quality of life degrades very rapidly :-(

December 17 2008 at 12:28 AM Report abuse rate up rate down Reply
Keith Sheehan

I always wondered what to logic was in announcing your everyone-has-to-have-one products AFTER the holidays are over. It's not like there's a lot of lead time between when the products are announced and when they go to market (with the exception of the original iPhone).

As everyone else has been saying, this change will certainly allow Apple more flexibility in their announcements but it will definitely kill off the anticipation from all the Apple fan boys (myself included) and most likely will kill off the show itself.

Definitely sounds like the end of an era.

December 16 2008 at 11:29 PM Report abuse rate up rate down Reply
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