Skip to Content

Apple market share continues to climb, Windows drops

They are not dramatic changes, but they are steady and heartening to the Apple universe of users and developers. The trend continues from December numbers, and for Apple, all the trends are good.

Net Applications, a company that tracks operating system and market share by looking at results from search engines, reports that Apple has a 9.93% share of OS users for January of 2009, up from 9.63% the previous month. Windows OS market share measured 88.26% in January, dropping slightly from 88.7% in December.

If you add in iPhone users (0.48%) to the Mac OS X data, the Apple market share is 10.41%, which again, is higher that last month.

Browser shares are also an interesting data point. Net Applications says Microsoft's Internet Explorer has the lowest market share since they began tracking browsers in 2005. IE users now comprise 67.6% of the browsers online. In the last 12 months, IE has dropped about 8%.

For the third month in a row, Mozilla's Firefox, Apple's Safari, and Google Chrome all gained market share at the expense of Microsoft. Safari's share of 8.3% is a record for Apple.

These numbers continue to be good news for Apple, a company trying to buck a nasty recession along with the rest of the industry.

Categories

OS Internet

They are not dramatic changes, but they are steady and heartening to the Apple universe of users and developers. The trend continues from...
 

Add a Comment

*0 / 3000 Character Maximum

23 Comments

Filter by:
Alex

Why is everyone so enamored by the stupid pie chart? Look, the thing that is very misleading about any market share numbers concerning Apple Vs. Microsoft is that Microsoft only makes the operating system but many companies make the hardware, apple makes both and does a fine job at that as well as marketing themselves internationally. So that puny 9% is a lot more grand when you take into account that 1 company is carrying a tenth of the industry on its back including 100% of an entire operating system and much of the superlative accessories and software as well as the hardware while there are thousands of Windows compatible companies vying for the market share! I think Apple is doing fine and they were doing fine with only 3%. So what if Jobs is worth only 6 billion compared to Gates' 80 billion, they are still both billionaires.

March 08 2009 at 9:56 AM Report abuse rate up rate down Reply
Luna Lovegood

"Windows OS market share measured 88.26% in January, dropping slightly from 88.7% in December."

Didja hear that, Redmond? The writing's on the wall!

February 03 2009 at 9:46 AM Report abuse rate up rate down Reply
Et Napplications

"Net Applications, a company that tracks operating system and market share by looking at results from search engines"

No, it does not. It just tracks many websites like any other web analytics software and compiles the results. From the source:

"We collect data from the browsers of site visitors to our exclusive on-demand network of live stats customers. The data is compiled from approximately 160 million visitors per month."

http://marketshare.hitslink.com/

February 03 2009 at 1:33 AM Report abuse rate up rate down Reply
Chris McDonald

What is this measure "market share"? In this case, is it just bums-on-seats using an interactive device, or does it factor in cost, servers, workstations, and mobiles, too?

February 02 2009 at 3:17 PM Report abuse rate up rate down Reply
Brandon

Can you just add in iPhone users without adding in users of other phone OSs?

February 02 2009 at 2:53 PM Report abuse rate up rate down Reply
1 reply to Brandon's comment
Rob


I had a look at the "Net Applications" web site. They seem to track Blackberry, Opera Mini and Pocket IE. I would take from this that they each have less than 0.01%.

I think this is possible, as I found when using a blackberry or pocket IE for web pages, I mostly did not do searches - it might be true for others too.

February 02 2009 at 3:43 PM Report abuse rate up rate down Reply
Rob


This is good. I hope that Apple can make it to about 15-20% in the next couple of years.

The really big benefit I see of this is that many more web pages are accessible using Safari these days. When I switched in 2005 I would regularly have problems with IE only websites. At the time I kept the old OSX IE version installed for when I really needed it.

These days it is rare to find one that doesn't work right. The only one I can think of is Yahoo Canada news :(

February 02 2009 at 2:47 PM Report abuse rate up rate down Reply
1 reply to Rob's comment
Fairly

15-20% is nice. Anything diminishing the stranglehold of Microsoft on the Internet is a point for the good guys. But Apple can't go much higher than that. Not everyone on the planet can buy their computer from Apple. There is no way production would work like that. And a world with only one hardware supplier - we're back to Snow White again, aren't we?

Apple need to franchise their OS now. Deal Microsoft the coup de grace.

February 05 2009 at 2:56 AM Report abuse rate up rate down Reply
Flunky Carter

CHECK
YOUR
DAMN
SPELLING.

February 02 2009 at 2:41 PM Report abuse rate up rate down Reply
jonathan

given these tiny percentage changes, can it not be that just a few hundred thousand people didnt use a search engine this month as much as last month? i mean if all their data is based solely on search engine requests...am i missing like another zero or something....?

February 02 2009 at 1:56 PM Report abuse rate up rate down Reply
2 replies to jonathan's comment
DaveR

Given that it's based on percentage, the general idea of statistics is that even if 100k fewer people used a search engine, the assumption is that the average use would drop across each platform equally. Same goes for an increase in traffic.

When the sample size is small, variations are larger compared to the amount of data, and the picture is less accurate, but as the sample size becomes infinitely large those variations become less consequential.

Now this isn't going to be an exact science, and different methods of measurement will obviously vary.

February 02 2009 at 4:41 PM Report abuse rate up rate down Reply
Fairly

As for accuracy: I don't know. Don't have a clue. What's important is the buzz is out there. Microsoft used to destroy competitors by releasing survey results that showed their own products were more popular. Even when they weren't. At the very least Bill and Steve are tasting their own medicine and I'll drink to that any day!

February 05 2009 at 3:00 AM Report abuse rate up rate down Reply
Quinn Taylor

The point isn't necessarily the benefit from browser share, since the study categorizes by OS platform, not by specific browser. (There are some potential fringe benefits to browser makers, such as ad revenue from Google, but that not related to platform per se.) Rather, statistics such as relative internet activity across platforms describe the demographics of those using each platform. For example, although Linux dominates as a server OS (especially those running Apache) it is less frequently used as a client connecting to the internet than other platforms.

February 02 2009 at 1:44 PM Report abuse rate up rate down Reply
Alex

Just wondering, where's the financial benefit in browsers? I guess that what the default home page is has some value, but other than that, does an increase, say, in the number of people using safari over IE have any effect on Apple's profits?

February 02 2009 at 1:19 PM Report abuse rate up rate down Reply
2 replies to Alex's comment
wako

cant say i know for sure, but i would assume that google and other search engines pay browser companies, to have their search bar search with them or what not.

February 02 2009 at 2:39 PM Report abuse rate up rate down Reply
Fairly

Apple execs don't live by bread alone but they get a kickback from Google for searches. That's why you can't completely remove the Google search from Safari anymore. Haha.

February 05 2009 at 2:53 AM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.