Rumor: Major Apple Store makeover coming

ifoAppleStore is reporting today that Apple intends to re-design the layout of its many Apple Stores. If you'll remember way back to 2001 when the first Apple Store opened, they had wooden floors and closely resembled the interior of The Gap (minus the khakis and overwhelming sense of homogeneity).

The new design will move the store's emphasis from hardware to marketing with a large educational section just beyond the entrance. This area, dubbed "Why You'll Love a Mac," will highlight the differences between a Mac and a Windows PC, as well as the benefits of software like the iLife and iWork suite.

There's no solid information on when the transformation will take place, but MacNN says it could start as early as next week (also unknown is whether the changes will be limited to the US). Keep your eyes peeled, shoppers. Your local Apple Store may close down for a short while.

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Source: http://www.ifoapplestore.com/db/2009/02/12/apple-plans-major…

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Apple Corporate Retail Rumors

ifoAppleStore is reporting today that Apple intends to re-design the layout of its many Apple Stores. If you'll remember way back to 2001...

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HFC

Apple is doing a 76 store refit.. It wont begin until March, but will go through September. Also, UK stores are on the list to be redone as well..

They will be getting all new fixtures, floors and walls...

February 14 2009 at 5:37 PM Report abuse Permalink rate up rate down Reply

Chris

Apple has been slowly doing full remodels on all of their stores. They are obessed with keeping the stores design look fresh and more effecient. This has been going on for the past 2 years. Not a big deal.

February 13 2009 at 12:38 PM Report abuse Permalink rate up rate down Reply

KJP

But will this finally get them into that stuffy Georgetown neighborhood?

February 13 2009 at 10:59 AM Report abuse Permalink rate up rate down Reply

RadicalxEdward

Are they gonna put up a big yellow sticky note on the door?

February 13 2009 at 8:27 AM Report abuse Permalink rate up rate down Reply

Thomas B. Kelly

This already happened. Go into any Apple Store in the US since Sunday and the change has been made.

February 13 2009 at 1:22 AM Report abuse Permalink rate up rate down Reply

1 reply to Thomas B. Kelly's comment

Amerist

What are you talking about?

I was just in an Apple store today talking to a friend of mine that works there. He says that next week the tables are getting stripped and re-finished. (they are looking somewhat worn) This particular store has been open since 2003.

He didn't mention anything about a complete re-model though.

February 13 2009 at 3:19 AM Report abuse Permalink rate up rate down Reply

Adam Schoales

I find this somewhat hard to believe... the Apple Store in the Toronto Eatons Centre was JUST remodeled and reopened JUST prior to Christmas. I cannot imagine them doing ANOTHER makeover... Maybe a few of their stores but certainly not all...

February 13 2009 at 12:06 AM Report abuse Permalink rate up rate down Reply

Alex Morach

Apple stores opened in 2001.

February 12 2009 at 10:57 PM Report abuse Permalink rate up rate down Reply

Nick Catalano

Why?

They already do better than basically every other retailer on the planet, at least chain retailer. Why change what has been working so well?

February 12 2009 at 10:26 PM Report abuse Permalink rate up rate down Reply

Juaquin

"(minus the ...overwhelming sense of homogeneity)"

Hahaha, right

February 12 2009 at 10:14 PM Report abuse Permalink rate up rate down Reply

Seth Amott

I just want them to build an Apple Store in Wichita, KS. Seriously! Just a small one, I alone would make the thing profitable!