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Apple Store window displays receive awards

When I was a young lad in Scranton, Pa, pierogi in one pocket and anthracite coal in the other, my mother and I would wait for the Colts bus in front of the Globe Department Store. Now, before you assume that this post will be nothing more than endless, irrelevant Andy Rooney-style sentimentality from Dave, I'll tell you that it's only in the first two paragraphs.

The Globe staff created ornate window displays with those animatronic figures that seemed festive at the time but would later scare the daylights out of me. I was reminded of Scranton and The Globe last winter during a visit to Boston's Boylston Street Apple Store, where I photographed the elf at right. The adjacent window had a similarly-stylized Santa holding an iPhone, and both were very cute with a 1960's claymation appeal.

The Association for Retail Environments must have liked them as well, as they awarded Apple's "Holiday Santa iPhone" window display "Best Visual Presentation," along with the "Back to School" and "Cherry Blossom Nano" displays. You can read more details on the awards here or download a PDF with additional details. Well done, Apple!

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Apple Corporate Retail

When I was a young lad in Scranton, Pa, pierogi in one pocket and anthracite coal in the other, my mother and I would wait for the Colts...
 

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freshyill

Love the Scranton stuff, Dave. The Globe always reminded me of the department store in A Christmas Story.

One minor point, however: Rankin/Bass called their stop-motion "Animagic." "Claymation" is a trademarked term, but used sort of generically.

There is a great Christmas special that's actually Claymation, however: http://en.wikipedia.org/wiki/A_Claymation_Christmas_Celebration

Yeah, it's a bit dated to the late 80s, but it's got some killer songs.

May 13 2009 at 12:34 AM Report abuse rate up rate down Reply
jp

I get a kick out of your NEPA intros man, try to work in a yuengling beer reference next time!

May 12 2009 at 5:41 PM Report abuse rate up rate down Reply
2 replies to jp's comment
Dave Caolo

Ooh, good idea! America's oldest brewery!

May 12 2009 at 7:25 PM Report abuse rate up rate down Reply
oliver hart

NWPA > NEPA


nebby


go pens!

May 12 2009 at 7:31 PM Report abuse rate up rate down Reply
oliver hart

Pierogi's are the SHIT. def an eastcoast thing though. You don't hear much about them anywhere else. Ever had an apple pierogi? They use macintosh's. Lolz

May 12 2009 at 4:24 PM Report abuse rate up rate down Reply
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