Filed under: Apple Corporate, Retail
Apple Store window displays receive awards
When I was a young lad in Scranton, Pa, pierogi in one pocket and anthracite coal in the other, my mother and I would wait for the Colts bus in front of the Globe Department Store. Now, before you assume that this post will be nothing more than endless, irrelevant Andy Rooney-style sentimentality from Dave, I'll tell you that it's only in the first two paragraphs.The Globe staff created ornate window displays with those animatronic figures that seemed festive at the time but would later scare the daylights out of me. I was reminded of Scranton and The Globe last winter during a visit to Boston's Boylston Street Apple Store, where I photographed the elf at right. The adjacent window had a similarly-stylized Santa holding an iPhone, and both were very cute with a 1960's claymation appeal.
The Association for Retail Environments must have liked them as well, as they awarded Apple's "Holiday Santa iPhone" window display "Best Visual Presentation," along with the "Back to School" and "Cherry Blossom Nano" displays. You can read more details on the awards here or download a PDF with additional details. Well done, Apple!
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Reader Comments (Page 1 of 1)
oliver hart said 4:24PM on 5-12-2009
Pierogi's are the SHIT. def an eastcoast thing though. You don't hear much about them anywhere else. Ever had an apple pierogi? They use macintosh's. Lolz
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pik said 5:48PM on 5-12-2009
I get a kick out of your NEPA intros man, try to work in a yuengling beer reference next time!
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dave said 7:25PM on 5-12-2009
Ooh, good idea! America's oldest brewery!
oliver hart said 7:31PM on 5-12-2009
NWPA > NEPA
nebby
go pens!
freshyill said 12:34AM on 5-13-2009
Love the Scranton stuff, Dave. The Globe always reminded me of the department store in A Christmas Story.
One minor point, however: Rankin/Bass called their stop-motion "Animagic." "Claymation" is a trademarked term, but used sort of generically.
There is a great Christmas special that's actually Claymation, however: http://en.wikipedia.org/wiki/A_Claymation_Christmas_Celebration
Yeah, it's a bit dated to the late 80s, but it's got some killer songs.
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samuel said 7:32PM on 5-13-2009
If the feature elf display is anything to go by you can stick it, I took this one in the London store - a Beatles Yellow Submarine inspired one:
http://www.flickr.com/photos/8-8/3529827008/
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