Apple #4 in e-tailing survey

This a bit of good news for Apple -- despite the numerous complaints seen day to day against the company, Apple's online store came in fourth in overall customer satisfaction in a recent survey. ForSee Results tracked the shopping experience for 23,400 over the Internet during a two-week period in February. Apple came in behind Netflix, Amazon and Avon.

Read the entire report here (registration required). Given the economy and the uncertainty of buying stuff online to begin with (I vastly prefer handling a product in a brick and mortar store before buying it), it's good to find out which companies are easy to work with online. I've also dealt with both Netflix and Amazon and have had nothing buy excellent service, in addition to the few times I've ordered from Apple online.

[VIa Fortune/CNNMoney]

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Source: http://www.foreseeresults.com/research-white-papers/retail-s…

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This a bit of good news for Apple -- despite the numerous complaints seen day to day against the company, Apple's online store came in...

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"I've also dealt with both Netflix and Amazon and have had nothing buy excellent service"

s/buy/but/;

Agreed... the three people leading Apple are going to be VERY hard to top. Though being number four is pretty impressive when you realize that the Apple customer probably spent a lot more on their purchase than the other three, and thus more prone to be irate. It takes a lot more to satisfy a customer who spent two grand on a MacBook Pro than someone who bought a lipstick.

May 10 2010 at 12:53 PM Report abuse Permalink rate up rate down Reply