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WWDC 2010: iPhone OS 4 now "iOS 4"



If something's all-new, it's gotta have a snappy new name. Among the technical innovations announced today during Steve's keynote at WWDC was one branding update -- the operating system formerly known as "iPhone OS" will now be known as "iOS," with version 4 in golden master now.

We hate to bring the buzzkill, Steve, but remember how the iPhone trademark was actually owned by another technology company when you introduced the product? Guess what. Cisco's router operating system... uh... well, it's already called IOS. Apparently the first new feature of iOS 4 is "pays for trademark lawyers' summer homes." Update: Our loyal reader DocRock suggests this licensing deal is already done. Update #2: Yep, Cisco PR confirms that a deal was done.

photo courtesy Engadget


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If something's all-new, it's gotta have a snappy new name. Among the technical innovations announced today during Steve's keynote at WWDC...