iOS outreaches Android when iPod touch, iPad are counted in the mix

Some fascinating statistics have been released by comScore based on its MobiLens marketing analytics service, and the numbers show that iOS devices (including the iPad and iPod touch) outreach the Android platform by a whopping 59 percent in the US market.

The comScore numbers show a total installed base of 37,868,000 iOS users in the United States, with Android OS devices lagging behind with only about 23,763,000 users. Those numbers come out to 16.2 percent (Apple) and 10.2 percent (Android) respectively for share of the total US mobile subscriber market. The installed US base of iPhones and iPod touch devices were almost equal, with both device totals approximately twice as high as the number of iPads. That statistic is amazing, considering that the iPad had only been on the market for 10 months at the time that the study was performed.

comScore's senior vice president of mobile, Mark Donovan, noted that the numbers indicate that "the Apple ecosystem extends far beyond the iPhone," and that the assumption that the Apple user base is made up of "Apple fanboys" is invalid. [Was anyone assuming that? We doubt it. –Ed.]

The comScore study also shows that iPad owners aren't necessarily owners of iPhones. While iPhone owners make up about 27 percent of iPad owners, close to 14 percent of iPad owners had Android phones. The numbers also show that Samsung, LG and Nokia are over-represented among iPad owners in comparison to their shares of the smartphone market.

The age demographic for the iPad was a final index created by comScore, and it showed that the age profile is skewed mostly towards those in the 25-34 year old age range. Almost half of iPads are sold to Americans between the ages of 25 and 44, with another 30 percent of the Apple tablets going to the older US demographic over the age of 45. These numbers should be of interest to iOS developers, who may want to start creating apps for an older audience.

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Source: http://comscore.com/Press_Events/Press_Releases/2011/4/Apple…

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Some fascinating statistics have been released by comScore based on its MobiLens marketing analytics service, and the numbers show that...

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jessebwallace

Not a fair comparison. I am nearly positively sure if you took out "media devices" and "tablets" (iPods and iPads, respectively) and focused solely on mobile, Android would still be at the top of the hill.

This comparison is like lumping every different Coca-Cola product together and saying it outsells regular Pepsi.

April 20 2011 at 8:41 AM Report abuse Permalink rate up rate down Reply

basscadet

I'd say it's too early to declare anything (remember where Android was 2 years ago?). It will take 2 more years for the competing Android tablets to take off (not to mention what RIM & MS/Nokia will come up with) and as the iOS is the best offering appwise at the same price as the current competition it's a no brainer to buy iPads. When the technology becomes cheaper and we'll get tablets for less than 300$ + more apps in the Android market the numbers will definitely shift and Apple won't keep that piece of the pie (they're not after market percentage anyway).

April 20 2011 at 5:28 AM Report abuse Permalink rate up rate down Reply

dorjesyber

Find me another device that does what the iPod Touch does without a contract. Guess the Samsung Galaxey line...

It was the BS over a data plan that made me walk away from getting smartphone back in 2008. I wanted PDA functions but something that would play nice with my Mac. I considered getting and modding an e-reader called iLiad but it was to much work. Then came the launch of the iPod touch 3rd gen, the first time I had ever give a hoot about iPods let alone iPhones. But it was what I needed exactly.

People who focus on the cellphone race dismiss the "media player" market... which Apple totally dominates... which means they miss the trick :p.

Right now, I sit in a chair typing this on my WiFi iPad 2, iPod 3rd Gen on my oher thigh listening to one of the audio books from my digital collection. My "freebe" Verizon Motorola music phone relegate to just calls, not even text messages (yet another scam I'm not paying for, my friend can call me by voice if they need me when I'm infrequently off WiFi).

April 19 2011 at 9:33 PM Report abuse Permalink rate up rate down Reply

Phillip Dudas

I agree. Android has phones, iOS has phones. Same goes for tablets and players etc.

April 19 2011 at 8:41 PM Report abuse Permalink rate up rate down Reply

ben

lol it was never a fair comparison anyway.
One company versus pretty much all phone company on earth (except Nokia and RIM).

The fact that their market share is even comparable is actually a huge win for Apple.

April 19 2011 at 6:04 PM Report abuse Permalink rate up rate down Reply

1 reply to ben's comment

Anthony

Plus, the 5 billion cheap chinese no-name "MP4-tablets" or whatever the newest iPod touch knockoff is.

April 19 2011 at 8:12 PM Report abuse Permalink rate up rate down Reply