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5th Avenue Apple Store's iconic glass cube to be reinstalled

Apple has begun construction on the glass cube at the Fifth Avenue Apple Store in NYC. According to building permits, Apple is replacing the glass on the building and upgrading portions of the surrounding plaza. The renovations will cost a whopping US$6 million, which is just shy of the $7 million Apple originally spent to build the structure in 2005.

Plywood walls now surround the iconic cube, and scaffolding is expected to go up in the next few days. Work should be completed by the end of November. So much for those summer and fall photo ops.



 

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NovaMojo

I suppse that project might emloy a few people huh? Ask the firm that won the bid if it is a waste of money. Ask the people who will work on the project or the City collecting the taxes if it's a waste of money. If you have been to 5th ave. You might have noticed some other opulent store fronts, it is because of these places that you were there. Manhattan is a lot like Disney World, You wouldn't be there if it was ordinary. That glass cube is genius. The store is underground leaving a little plaza above, just before Central Park starts. It is iconic in it's minimalism. Any amount of money spent on that real estate is worth it. Six million is peanuts on 5th Ave.

June 16 2011 at 12:46 PM Report abuse rate up rate down Reply
mmm

$6 million to renovate!?!?
I guess they neglected to buy Applecare extended warranty...

June 16 2011 at 12:07 PM Report abuse rate up rate down Reply
Carl

Now that's a big apple in the big apple

June 16 2011 at 11:34 AM Report abuse rate up rate down Reply
itsme

it's about time. That store leaks like Assange, and the glass cube fogs up something awful. Probably installing heating element / defogger.

June 16 2011 at 10:50 AM Report abuse rate up rate down Reply
Mark

Sickening. Think of all the year long jobs this kind of money could create. Let's waste it on glass and concrete.

June 16 2011 at 10:29 AM Report abuse -5 rate up rate down Reply
8 replies to Mark's comment
Jonathan Ober

I will be in NY City next week and stopping by. I will have to shoot some photos of the construction if I am able.

June 16 2011 at 10:21 AM Report abuse rate up rate down Reply
lsiunsuex

a: its an iconic store
b: its summer time; i'm gonna assume this is a pretty busy time for NYC tourism
c: impending iPhone 5 release

you really only need to look at those 3 points to probably assume something is wrong with the glass; hairline fractures? whatever holds the panels together failing?

it must be a necessary change / fix for them to do it during such a busy time.

June 16 2011 at 10:21 AM Report abuse -2 rate up rate down Reply
2 replies to lsiunsuex's comment
cloudgazer

b. Actually no. New York is roastingly hot in summer, New Yorkers tend to leave and the posh stores along Madison Avenue are deserted of a weekend. Peak hotel season for NYC is November and December pre christmas shopping.

June 16 2011 at 10:31 AM Report abuse +1 rate up rate down Reply
Tony

b: Would you really want to do major renovations involving glass and concrete for outside structures in the heart of winter?

June 16 2011 at 12:43 PM Report abuse rate up rate down Reply
jamabam

hmm until November?.. that's interesting. do you think they'll want to have the construction walls up during the fall when iPhone 5 is supposedly set to be released?

June 16 2011 at 10:13 AM Report abuse rate up rate down Reply
1 reply to jamabam's comment
Shannon Doherty

Confirmation of no iPhone 5 this year!

June 16 2011 at 10:18 AM Report abuse rate up rate down Reply
1 reply to Shannon Doherty's comment
Prometheus

Or at least not until November ;)

June 30 2011 at 4:50 PM Report abuse rate up rate down
kdumont

My first and probably last trip to New York next week and they choose now to do the cube. Thanks Apple!

June 16 2011 at 10:06 AM Report abuse rate up rate down Reply
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