Back to Mobile View

Skip to Content

Tim Cook email to Apple employees: "Apple is not going to change"

In an email designed to reassure Apple employees who might be a bit trepidatious after the Steve Jobs announcement yesterday afternoon, Apple CEO Tim Cook told workers that "Apple is not going to change." The email, leaked to Ars Technica by a reputable source, includes Cook's reassurance that the company will "continue to make the best products in the world" under his guidance.

The text of the email is included in its entirety below.

Team:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim



Categories

Apple

In an email designed to reassure Apple employees who might be a bit trepidatious after the Steve Jobs announcement yesterday afternoon,...
 

Add a Comment

*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.

6 Comments

Filter by:
DarwinianReject

Apple will, and should change. Technology and the way we use it is changing at a rapid pace and Apple has been fortunate enough to be on the leading edge of that. If Apple does not adapt and capitalize on future trends, it will suffer. Change is inevitable.

August 25 2011 at 11:15 AM Report abuse rate up rate down Reply
3 replies to DarwinianReject's comment
shaunisadirty

Oh but Apple will change. It won't be right away, will take a few years, but Apple will change.

August 25 2011 at 10:49 AM Report abuse rate up rate down Reply
1 reply to shaunisadirty's comment
Chase Hainey

As long as Steve is still the Chairman of the Board, it won't change much at all. Once Steve finally 100% leaves, is when the change will happen. I would highly doubt Steve would let his baby be in the hands of anyone he did not see fit.

August 25 2011 at 11:13 AM Report abuse +2 rate up rate down Reply
Buy an ad here

Tweets

© 2012 AOL Inc. All Rights Reserved.