LA Times critic disparages future Apple Campus
Los Angeles Times Architecture Critic, Christopher Hawthorne, examined the architectural plans for Apple's newly proposed campus and wasn't too pleased with what he saw.
Instead of buying into Jobs' architectural sales pitch like the Cupertino City Council did, Hawthorne criticizes the building, claiming it's not futuristic mothership, but is "doggedly old-fashioned" and reflects the suburban corporate architecture of the 60's and 70's.
Hawthorne also criticizes Jobs' tight control over the building plans, noting that the architects designing the building are hardly ever mentioned by Jobs. The critic implies that Jobs likes to appear as if he plays an active role in the design of each building, but really has little to do with it. It's the architects that do the bulk of the work.
Hawthorne even disapproves of the building on a socioeconomic level claiming the building's serene and secure environment keeps its employees aloof from the world around it. He notes it's "essentially one very long hallway connecting endlessly with itself" and calls its a "retrograde cocoon."
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Los Angeles Times Architecture Critic, Christopher Hawthorne, examined the architectural plans for Apple's newly proposed campus and...
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The LA TIMES guys sounds like a miserable piece of ****.
September 15 2011 at 5:45 PM Report abuse Permalink rate up rate down ReplyHear hear @Mike946. This is ONLY time LA Times Architecture section is ever mentioned in the news.
September 13 2011 at 9:59 PM Report abuse Permalink rate up rate down ReplyA prime example of professional and personal envy and hypocrisy rearing its ugly head.
September 13 2011 at 11:26 AM Report abuse Permalink rate up rate down Reply
VanillaSpice
I know. In another era, when the journalism profession respected itself, it would never have allowed this self-serving nonsense to be published. Welcome to 2011, clickbait trumps facts and aren't we all the poorer for it.
September 16 2011 at 12:39 AM Report abuse Permalink rate up rate down ReplySomeone pissed in this guy's cornflakes...
September 13 2011 at 7:21 AM Report abuse Permalink rate up rate down Replywho took the jam out of his doughnut?
September 13 2011 at 3:28 AM Report abuse Permalink rate up rate down ReplyAnother architect with a big ego - if he or she isn't mentioned as the artist, then the project is no good. This profession really needs to get a life. Any city would give its all to have a Apple HQ building. Good on you Cupertino.
September 12 2011 at 4:44 PM Report abuse Permalink rate up rate down ReplyDoes Apple mention the assembler of each iPod? The writer of the LA article must use whatever Windows computer is given to him free and want by-lines for everyone.
Typical LA mentality. Hey al-Qaeda, we really don't care if you drop one on LA or SF, really we don't....really.
Wow, straight out of the pages of The Fountainhead. This guy sounds like Ellsworth Toohey incarnated.
September 12 2011 at 3:26 PM Report abuse Permalink +1 rate up rate down ReplyI'm not sure why Apple is even building this new headquarters. Within a few years, all their employees will reside within the iCloud.
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TUAW (or The Unofficial Apple Weblog) is a website devoted to tips, reviews, news, analysis and opinion on everything Apple.
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