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Steve Jobs in 1995: "I've got a plan that could rescue Apple"

Yesterday we told you that Fortune was publishing a Kindle ebook called "All About Steve." The ebook is a collection of 17 stories and interviews with Steve Jobs drawn from Fortune's articles. Now, while it's nice that Fortune is collecting all their interviews in one place, its no shock they are doing this either. After all, its previous Kindle-only, Apple-themed title, "Inside Apple," landed on the Kindle top ten bestseller list and earned a boatload of money.

For those of you who don't want to shell out $10.99 for an ebook of reprinted articles, Apple 2.0 editor Philip Elmer-Dewitt has pulled some choice clips from some of the Fortune interviews. The best quote, however, is one that have heard before. In 1995 Steve Jobs told Fortune's Brent Schlender, "You know, I've got a plan that could rescue Apple. But nobody there will listen to me..."

As was always the case, Steve Jobs wasn't just blowing smoke. Just two years later Jobs was back at the company and led the greatest turnaround in corporate history. Apple was transformed from a company on the brink of self-destruction into one of the most respected, recognizable and valuable companies in the world.



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Yesterday we told you that Fortune was publishing a Kindle ebook called "All About Steve." The ebook is a collection of 17 stories and...
 

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Billy Razzle

Jobs is the man. I think I'll hire him to run my company. I'll even double his salary from Apple.

September 28 2011 at 7:37 PM Report abuse rate up rate down Reply
YoMAMA

you can say anything about steve jobs, but the guy really kick everyone's ass by turning a dead company around and not only making it good again, but also the most valuable/respected and admired company

September 28 2011 at 6:50 PM Report abuse rate up rate down Reply
Frank Jobs Chen

Steve is Apple's saviour. Let's hope Tim Cook will continue his streak :D

September 28 2011 at 6:14 PM Report abuse rate up rate down Reply
neopod

Starting work as a Apple employee in 1989 I saw many experiences of the company, like the days Steve left, Gil coming in etc. If you like this kinda period, you may have missed a great book and filum called 'Pirates of Silicon Valley'
I love the history of Apple, and I am 100% sure the amount of Books, Blogs, eBooks and films will follow in the next few years.
Searching around YouTube et al (and TUAW) you can find some fantastic interviews with Steve, even back in the day, he had the vision and determination to make what us all love today.
Fortune maybe selling this one, but google is your friend, or bing…whatever :)

September 28 2011 at 5:45 PM Report abuse rate up rate down Reply
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