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An interview with Dag Kittlaus, the man who sold Siri to Apple

by Kelly Hodgkins Nov 11th 2011 at 1:00PM

It only took one phone call to turn Siri's Dag Kittlaus's life around. Before the call, he was the head of a Silicon Valley startup and afterwards, he was a multimillionaire working with Apple. In an interview with Norwegian publication E24, Dag Kittlaus talks about his time working at Siri, the sale of his company to Apple and his life as an entrepreneur now that Siri has officially launched in iOS 5.

In the interview, Kittlaus recalls the sacrifices he and his family made during the early years of Siri. It entailed a risky move to Silicon Valley, little money, long hours at work and lots of time away from his family. He also talks about his brief time at Apple after the acquisition. Unlike most companies which are driven by the bottom line, Apple, he says, is driven by the desire to create the best products in the world.

His conversation with reporter Eirik Mosveen is a refreshing, personal look at a Silicon Valley success story. You can read the whole interview on E24's website.

[Via 9to5mac]



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It only took one phone call to turn Siri's Dag Kittlaus's life around. Before the call, he was the head of a Silicon Valley startup and...
 

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14 Comments

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Bizarre Foodie

Cøme see the måjestik møøse...

November 12 2011 at 4:40 AM Report abuse rate up rate down Reply
Shox

Maybe we need siri to translate this for us. NiCE!!

November 11 2011 at 4:56 PM Report abuse rate up rate down Reply
tabaloon

"...His conversation with reporter Eirik Mosveen is a refreshing, personal look at a Silicon Valley success story..."

Wow, you read it, Kelly? You liked it? Lucky for you, you speak Norwegian. Or, more probable, plagiarian.

November 11 2011 at 3:54 PM Report abuse rate up rate down Reply
Rob Cook

Ooh, vital bit of info... Had you read the 9to5 article this tidbit might have stuck out...

"By the way, we’d be grateful if our Norwegian readers helped us out with accurate translation of the quoted parts."

November 11 2011 at 3:25 PM Report abuse rate up rate down Reply
Rob Cook

Not to dogpile here but WTF? Did you even click the link or did you forget that the majority audience of TUAW is english (reading) speaking? Monumental edit fail!

November 11 2011 at 3:23 PM Report abuse rate up rate down Reply
mguniverse

Can I please have Siri on my iPhone 4? Thanks.

November 11 2011 at 3:04 PM Report abuse rate up rate down Reply
Noah

Woah woah woah! You missed the most important part in that article. Dag Kittlaus tells the interviewer:

"By 2013 Apple will produce TVs with Siri as an integral part of the package."

Boom. There's your new Apple TV.

November 11 2011 at 2:42 PM Report abuse rate up rate down Reply
Noah

Have an English version?

November 11 2011 at 2:36 PM Report abuse rate up rate down Reply
GWB3

Or maybe it's Norwegian.

November 11 2011 at 1:59 PM Report abuse rate up rate down Reply
1 reply to GWB3's comment
Owen Peterson

Given that both Dag Kittlaus and E24 are Norwegian.. Yes, that's very likely.

November 11 2011 at 5:51 PM Report abuse rate up rate down Reply
GWB3

"You can read the whole interview on E24's website." Thanks, Kelly ... just one small, insignificant omission (sorry to be so picky) - the quoted sentence should read: "IF YOU READ SWEDISH, you can read the whole interview on E24's website.

November 11 2011 at 1:58 PM Report abuse rate up rate down Reply
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