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Apple confirms purchase of flash memory firm Anobit

Apple spokesperson Steve Dowling spoke to Bloomberg's Business Week and confirmed the company purchased Anobit, an Israeli-based flash memory firm. Israeli newspaper Cacalist broke the story in December, and Israeli Prime Minister Benjamin Netanyahu corroborated the news when he tweeted a welcoming message to Apple.

Apple's acquisition of Anobit is the company's first step into Israel, a place that's becoming a hotbed of technology. The company probably attracted Apple's attention because of its memory signal processing technology, which increases the performance of flash memory.

Dowling did not provide details on the deal. He only said, "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."



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Apple spokesperson Steve Dowling spoke to Bloomberg's Business Week and confirmed the company purchased Anobit, an Israeli-based flash...
 

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Brian of London

"Apple's acquisition of Anobit is the company's first step into Israel, a place that's becoming a hotbed of technology."

Becoming?

Intel arrived in Israel in 1974. I'd say Israel BECAME a hotbed of technology quite some time ago :-) Now if Apple would just sort out some decent local distribution for their products in Israel, that would be really nice.

January 11 2012 at 9:51 AM Report abuse +1 rate up rate down Reply
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