Apple: Treating celebs like regular folks since 1976
In my second celebrity-oriented post of the day, we'll explore how Apple treats stars like ... well, like regular people.
According to a post on Fast Company, Apple is horrible to celebrities. You see, if you're a major sports figure or a top actress like Snooki, you don't really have to buy a lot of things. Companies love to give you free products so that they can ride your famous coattails to success. That's why if you happen to be blessed enough to walk the red carpet at the Golden Globes or Academy Awards, you'll often find yourself "gifted" with about $100,000 in free products.
Well, Apple doesn't need any of that celeb love, much to the chagrin of many stars who lobbied unsuccessfully for Apple schwag. Perhaps the most famous celebrity to beg for an Apple product is NBA legend Shaquille O'Neal, who was quoted as saying "The great Steve Jobs, rest in peace, when the iPhone was first coming out, I used to call him every other day. 'Can I please get one first? Can I please get one first?' He never gave me one. He said, 'Shaq, I can't, I can't, I can't.' He was a great guy."
Long-time Apple user and author William Gibson says that "I used to imagine that [Apple] might call me, one day, but I don't think they work that way, and the story about Shaq seems to bear that out!" Bradley Frank, a celebrity publicist with Rogers & Cowen, says his requests to the company for free tech toys have gone for naught: "And when the iPhone 4 came out, I can't tell you how many clients were like, 'We need that early.' And Apple's like, 'No.'"
NBA forward Channing Frye of the Phoenix Suns, seems to have Apple's strategy worked out perfectly. Frye, whose cousin works for Apple's marketing division, says "It's just wild how they are so tight-lipped about everything. That makes everyone want it so much more--and the NBA is sponsored by Apple, basically. I've yet to see a player use a PC on the road."
When you're standing in line at your favorite Apple Store on Friday awaiting your chance to turn your cash into a new iPad, look around -- you might see a celebrity in line with you.
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