Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab
Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and Sunny. The Media Arts Lab is part of ad agency TBWA/Chiat/Day, and the group is responsible for some of the most iconic Apple ads, including the famous Switcher ads, as well as the iPod ads, Think Different and even the classic "1984" commercial.
Trattner was responsible for a few big Apple campaigns, including the "Get a Mac" series with John Hodgman and Justin Long. He had transitioned over to 72 and Sunny, a company that is actually working on ads for Samsung at the moment, but now he's back at the Media Arts Lab, as of last month.
Apple's recent ads haven't been quite as exciting as some of the ones we most love and remember, so maybe Trattner's return will help get things moving along again. He's back in his Executive Creative Director position, and reports say he's back at work on Apple already.
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