Apple voted world’s most influential brand

Online magazine Broadchannel surveyed about 2,000 ad executives, academics and brand managers to come up with their list of top brands. Last year’s winner, Google, was ousted this year by… drumroll please… Apple. The survey asks that brands be considered on the basis of their impact on people’s lives, and not on their quantitative values.

Analysts cite the iPod (surprise, surprise) as being the primary factor in Apple’s success this year, topping both the global and North American top brand rankings. Interesting, as we Mac fans get often-criticized for buying in to the ‘Apple brand’ instead of making smart computer purchases. What say you - are you buying a brand, or a useful product?

(via MyAppleMenu)