Who knew that the new movies in the iTMS would *really* be yesterday's big news?
Yesterday morning, I posted a prediction that proved incorrect. Apple didn't announce movies in the iTMS to be the big announcement of the day. Nevertheless, I feel that the Academy Award Nominated Short Films appearing in the iTMS yesterday actually ended up being the biggest news of the day. As I noted yesterday, it's the first appearance of non-Pixar/Disney shorts in the music store, so it paves the way for more great content (although all of the films are presented by the Sundance Channel, so it is kind of like another TV network releasing shows on the iTMS).
As for all the other announcements from yesterday, I can sum them all up—explain why they are all dud announcements—in one simple word: overpriced. $1.99 for the new short films in the iTMS is a bargain. Everything else was overpriced. Overpriced like the $99 leather iPod cases that don't actually provide the user with any access to the controls of the iPod. Overpriced like the $349 boombox that still needs the addition of a $300 iPod to make it as cool as it can be (and even then it is not that cool; I mean "Hi-Fi" is a 70s term, and the boombox is an 80s device; how is this expensive iPod peripheral indicative of Apple's innovation?). Overpriced like the $599 and $799 Mac minis. One of the great things about Apple's Mac mini line should be its affordability, and yesterday, we saw little value added to the Mac mini line and yet the most expensive one of them runs just
I, like Jan, am under-whelmed by yesterday's announcements, and I agree with Damien that Apple clearly dropped the ball and our disappointment is not the creation of our fanaticism, but rather Apple's failure to live up to the innovation we've come to expect from them.
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