How is producing the book something that a) defies explanation or b) of any interest to anyone?
Print out a few pages from an inkjet printer then use a commonly available binding machine to hold it together. Easy peasy, not a mystery. Companies do this with reports every day.

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Oops... hit "Add" too quick.
Anyway, I think that the most interesting part of this photo is the fact that there are THREE iPhones there. Seems like there are more iPhones out there in the world than we thought; and I'm sure they figured it would be smart to have multiple backups in case of a problem...

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I was looking for that kind of picture. e x a c t l y like that...

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Yeah, the stuff for binding something like that is standard corporate equipment. Color laser printer and a plastic spiral binder jig gadget.

Jobs certainly wouldn't send his Sooper-Sekrit keynote notes out to the iPhoto book-printing service provider.

I mean, come on folks, the hardware required to print and bind that would cost less to purchase a single one of the huge banners they hang at MacWorld.

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Why is how this book created such a big deal? Steve probably has a room of 1000 graphic designers at his disposal who sit around eating fresh fruit and talking about LOST while waiting for direction from the top.

My guess is a stable version of Adobe Creative Suite 3 Universal with layouts done in Indesign... which we'll have to wait another 6-months for (if we're lucky).

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Is it just me or do those 3 iPhones all look really beat up? Is it just a photograph anomaly?

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I think they look beat up.

Also, check out the back of those phones! He said they had a special board in them for the video mirroring, but holy crap the back of those phones stick out like crazy!

And yes, I also wonder why there are THREE iPhones. Is the product really that unstable at this point that they need two backups?

- Mike

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My initial thought was it was done in iPhoto as well. But, as Gene says, these booklets are easy to make with a few simple tools.

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iPhoto? You mean Pages, right? Output to PDF and print at any In house copy dept. I do that every other day. Though he strikes me a someone who probably has a Laser printer in his office.

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When I was watching the video of the keynote I noticed an anomaly. At least twice when Jobs was switching orientation of the phone, the big screen image seemed to flip before he actually flipped the phone in his hand. Did I get the wrong impression? (I haven't gone back to review the video, but noticed that at least twice while watching it.) Perhaps it was a video editing error? Or was the on screen image not really coming from the phone in his hand?

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Mike B.

I don't think its instability... its the fact that they want redundency just incase. there was Billy G giving a performance (keynote) at a conference where he was debuting some windows crap. Well what ever he was talking about bit the big one and he had nothing to talk about. So this is probably just incase.

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The key things about Steve Jobs' presentations are: (i) natural charisma; (ii) working from an outline and notes instead of prepared text (i.e. he doesn't read a paper to us, he speaks from the hip against a set of prepared talking points); and (iii) practice, practice, practice. We understand that like any stage performer, Steve spends hours and hours in the days before a keynote practicing his material and finding the natural beats and breaks in the presentation.

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Text editor & binder machine. Possibly custom paper size.
Binder machine should be available at any local copying center (or at work).

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Yeah, I would really doubt it's any big mystery about Steve's presentation book. The paper looks to be standard size, the binding, as others have noted, is cheap, Apple probably used their in-house print shop (I would guess they have one to print out tests before sending to the printer), and either he had a Graphics person do it, OR he did it himself in either Pages or Keynote (though, if I had to commit to a guess, I would probably say it was a Graphics person just because with the big "CAMERA" sticker it looks like he's adding last-minute notes and if he did it himself he probably would have just had the Print people print it again...).

In fact, I wouldn't be suprised if this was an "offical" Apple booklet that goes out to the Board of Directors, Apple Execs, and, probably, Cingular execs.

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Haha! Under Maps:
Starbucks - Order 4000 lattes to go

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TheBiblioholic, I think the onscreen video was the actual output of the device - but they put a frame around it that mimicked what the rest of the device would look like if it was sitting in front of you. This makes sense since, if they did have a hook-up to the device - it would only output the screen itself, not the rest of the device. This representation did break down a couple times as you say because for a moment the screen orientation changed to landscape - well the graphic border needed to change too, and did most to the time, but there were a few mix-ups.

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Does anyone know what remote control Steve Jobs uses for his keynotes?

I heard it was a special custom one...

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Covering Macworld Expo for the french magazine Univers Mac, I also managed to take one of these. You can see it here :
http://www.casualtek.com/2007/01/17/univers-mac-numero-special-macworld-expo/


and also there, on Flickr :
http://www.flickr.com/photos/igrec/360636998/in/set-72157594486442098/

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The world forgets that 99% of collateral printed in corporate America and the world no less is done by underpaid graphic designers who was never an IT person or rocket scientist who thinks they can do everything, we are one up on all you guys who think they can wip out a PowerPoint and call it graphics.

Graphic Designers rise up and don't forget your exacto knives----Unite!!!!!!

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I don't really care how the book was produced, but anyone who's ever had to stand in front of an audience and deliver a presentation should be interested in seeing the tools that SJ uses.

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