Imagine a world in which the Apple Store goes up and down, willy-nilly, and nobody notices or cares. Would you want to live in such a dystopian, bleak place? We knew that you wouldn't.

Store's down as of 1:23 pm ET. Last minute product intros for the Christmas rush? A shiny new batch of Cinema Displays? Someone tripped over a power cord in the datacenter (Laurie thinks the latter)? We'll know shortly.

Thanks to Laurie and Chris for the heads-up.

Update: Store's back up and there's a new sub-noteb... I'm kidding! I can't see anything obvious changed, looks like regular maintenance to us. Commenters say there's some new holiday touches, as well as old iPods on clearance.