Found Footage: Say hello to ePad

Apple is definitely one of the world's most admired companies, but their lofty ambitions, high visibility, and easy-to-identify style also makes them ripe for parody, as in this very funny video by the UK's E4. They're boasting about a madeup device called the ePad, which will wow you with its revolutionary and magical keyboard, screen, and standard attached computer and television. Like they say, if you want to see one of their shows, you can just literally reach out and touch ... well, we won't ruin the surprise.

But it is funny. And it shows that while yes, the iPad is a cool device, anything you talk about in a "revolutionary" and "magical" way can seem like it's exactly that -- even if it is just another heavy piece of junk.

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Source: http://www.e4.com/video/jMTtofKSB4UjxayhIfHQac/play.e4

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Humor Multimedia Cult of Mac Odds and ends iPad

Apple is definitely one of the world's most admired companies, but their lofty ambitions, high visibility, and easy-to-identify style...

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David Griffiths

I'm with @Bingo - it's not about being. Fanboy - but we know how Apple feel about Flash - hence why the iPad and iPhone don't support it - interestingly enough nor will MS's new bay the wp7!
With HTML5 and the success of the iPhone and future success of the iPad we will see a move away from buggy flash and more site owners catering for these.
@bingo's comment was entirely relevant on an Apple Fan Site - so get over it yourself!

March 07 2010 at 5:23 AM Report abuse Permalink rate up rate down Reply

macaddicted

The Osborne lives!

March 06 2010 at 4:39 PM Report abuse Permalink rate up rate down Reply

Dennis

Apple eMate called, it wants its form factor back:
http://en.wikipedia.org/wiki/EMate_300

March 06 2010 at 2:48 PM Report abuse Permalink rate up rate down Reply

Leinen

@Bingo - Yah, why would someone use technology that 98% of the computing world has to reach out the their audience? Sounds crazy... Holy Quit Being Such a Fanboy Batman!

March 06 2010 at 12:01 PM Report abuse Permalink rate up rate down Reply

WDUK

I saw this on TV a week or so ago, brilliant. That's why I love E4.

...I have noticed you've tagged this as BBC though? Totally different network!

March 06 2010 at 11:17 AM Report abuse Permalink rate up rate down Reply

mac

haha - spot on ! makes the actual iPad clip seem so cringeworthy in retrospect

March 06 2010 at 10:56 AM Report abuse Permalink rate up rate down Reply

jamiepgs

Gotta love E4, they know how to make the funnys.

March 06 2010 at 10:42 AM Report abuse Permalink rate up rate down Reply

kakapo

Funny...
Almost magicallyesterest of all the innovations I have seen come from a designer from the UK.
;)