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Apple retail presence continues to grow and produce

Years ago, when Apple announced they were opening retail stores I don't know that anyone expected them to be such a resounding success. But yesterday's call confirmed this fact, as nearly every metric was up: sales, traffic and number of new stores. The Apple retail engine is firing on all cylinders.

Some highlights:

  • Revenues are up 75% since last year. Last year revenues were $2.04 billion, and this year they were $3.57 billion.
  • Mac sales went up from 670,000 to 874,000, a 30% increase.
  • Almost half of Mac sales were to new customers, something we've been hearing for years.
  • Foot traffic in stores were also up significantly, reaching 74.5 million, up 62% from last year.
  • Expansion has been a big deal as well, with Apple opening 24 new stores, and 16 of those were outside the US. The Beijing and Shanghai stores were noted in the call, with the Shanghai store opening on the last day of the quarter yet blowing away sales records from all store openings in years past.
  • Further increasing its reach, Apple plans to open 40-50 new stores in 2011, with half of those overseas, and it plans to renovate many existing stores to reflect its new product lines and achieve "service goals."

No matter how you look at it, Apple's retail efforts have been a huge success in Q4.



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Years ago, when Apple announced they were opening retail stores I don't know that anyone expected them to be such a resounding success....
 

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Charli

hopefully these plans include a lot of expanding stores. the one down the street from my office is so small and so busy that folks are packed in like sardines all the time. You can barely move around, you can't hear a dang thing. I feel for the folks doing that training thing or at workshops. must be a real nightmare for them. trying to learn in all that noise and with folks breathing down their necks. give them a nice quiet side room for heaven's sake. or at least an end that doesn't have merchandise and stuff all around them so folks don't have a reason to be back there.

October 19 2010 at 2:20 PM Report abuse rate up rate down Reply
AC88

I would love to know what the online (Apple.com) revenue is. I suspect that Apple's close to Amazon which is amazing given a) Apple's other channels and b) their relatively narrow inventory, about 40 Apple products.

October 19 2010 at 12:26 PM Report abuse rate up rate down Reply
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