Apple cake pops made to raise money to fight pancreatic cancer

Wait until Apple's lawyers tear every cake pop apart.

I don't know what percentage of the proceeds will go to the charity but it's not an actual store opening. It will be open only for a day at The Hospital Club in central London and is part of the five day festival, Internet Week Europe celebrating Europe's internet industry and community. The items will come from a variety of contributors. It's not just Apple but will be "geek or mac inspired." It's a word of mouth event. They aren't doing any advertising beyond the Blogosphere.

Don't be at all surprised if Apple moves to stop this through legal action.

If anyone is interested, the Lustgarten Foundation is the largest foundation in america dedicated to fighting pancreatic cancer.

http://www.lustgarten.org/Page.aspx?pid=1067
http://www.lustgarten.org/

Wonderful that some money for a good cause may be generated, but I think those look anything but "gorgeous". There have been much more beautifully designed apple inspired confections over the years, and tribute or no, I think Steve would cringe at their sloppiness.

Also, how much of the sales being donated to charity is conspicuously without mention, which leaves me feeling that this is likely nothing more than a self-serving marketing ploy.