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And the Apple SuperBowl Revelation is: Nada

We posted a while back that Apple was rumored to be planning a big SuperBowl announcement and that the smart money was on the Beatles in iTunes (and maybe a new iPod). Well it turns out all of the prognosticators were wrong. While there were some amusing ads, nothing showed up from Apple. I guess we should probably have known better since the ultimate source of the rumor was the Toronto Sun tabloid. CBS has posted all the commercials and Apple is not listed. Apple.com and the online Apple Store are also unchanged.

Oh well, I guess we can now start waiting for the next rumor!


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Rumors Apple

We posted a while back that Apple was rumored to be planning a big SuperBowl announcement and that the smart money was on the Beatles in...
 

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jh

Seriously, what did you fanboys expect?

NOBODY close to apple ever said anything about the Beatles, or Itunes, or things like that.

Steve Jobs comes on stage with a Beatles song to f*** with Apple Corps, and you all go nuts. Like the above poster said, the Master List was released on Thursday.. no Apple.

As for the Halo3 Ad, there was never supposed to be a Halo3 Ad. Perhaps you're confusing the SuperBowl with the Sunday Night Football / Monday Night Football games a few weeks back when the Halo3 Ad showed?

February 05 2007 at 9:18 AM Report abuse rate up rate down Reply
Doug Adams

http://ce.seekingalpha.com/article/24542: "Does this ad buy make sense from an ROI point of view? Current Super Bowl ad rates are about $2.6 million for 30 seconds. Apple makes only about US$0.04 on each song sold via iTunes. So it would have to sell about 65 million Beatles tracks during that limited three-month period to break even on the commercial time, to say nothing of the cost of the ad production. And even if it were to sell 100 million Beatles tracks, that would only make Apple $1.4 million or so."

February 05 2007 at 8:20 AM Report abuse rate up rate down Reply
Galley

Prince rocked (literally).

February 05 2007 at 8:13 AM Report abuse rate up rate down Reply
Macsupport

I guess we will just have to keep watching Apples old Superbowl ads. Here is a link to all three:
http://www.macsupport.ca/2007/02/04/apple-superbowl-ads/

February 05 2007 at 1:33 AM Report abuse rate up rate down Reply
tim

i was listening to leo laporte on the radio this weekend and he said that sir george martin (the beatles producer) has already said they are going to put the songs on itunes but he is remastering them so they sound way better before they go up. he just finished mixing the album for the las vegas show, so now he is working on these.

February 05 2007 at 12:56 AM Report abuse rate up rate down Reply
mike

yea... again watched only for apple

---

liar.

February 05 2007 at 12:28 AM Report abuse rate up rate down Reply
Harry Myhre

Apple will never do another Superbowl ad.
They already did one in 1984.

If Jobs is going to make an announcement, he wants the stage all to himself.

February 05 2007 at 12:12 AM Report abuse rate up rate down Reply
Rich

"are you kidding? prince was the first super bowl performer in ... I don't know, forever maybe ... (teams included) ... who wasn't just an embarrassment. He's a freakin' genius."

You mean besides Paul McCartney and U2?

February 04 2007 at 11:57 PM Report abuse rate up rate down Reply
shane

are you kidding? prince was the first super bowl performer in ... I don't know, forever maybe ... (teams included) ... who wasn't just an embarrassment. He's a freakin' genius.

February 04 2007 at 11:47 PM Report abuse rate up rate down Reply
GPSNavX

I thought Prince sucked.

February 04 2007 at 11:19 PM Report abuse rate up rate down Reply
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