And the Apple SuperBowl Revelation is: Nada
We posted a while back that Apple was rumored to be planning a big SuperBowl announcement and that the smart money was on the Beatles in iTunes (and maybe a new iPod). Well it turns out all of the prognosticators were wrong. While there were some amusing ads, nothing showed up from Apple. I guess we should probably have known better since the ultimate source of the rumor was the Toronto Sun tabloid. CBS has posted all the commercials and Apple is not listed. Apple.com and the online Apple Store are also unchanged. Oh well, I guess we can now start waiting for the next rumor!
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Reader Comments (Page 1 of 2)
matt said 10:17PM on 2-04-2007
bummer!
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frank said 10:32PM on 2-04-2007
BUT it was revealed that Sheryl Crow's new single is only available on iTunes! See a big announcement from Apple, the tabloid was right! I mean, what could be bigger than Sheryl friggin' Crow?
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Gruff said 10:28PM on 2-04-2007
No Apple commercial and the Bears sucked. Here I wasted all that beer for nothin'
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Daniel said 10:26PM on 2-04-2007
ya this is B.S.!!! i was waiting the whole game to see if something new was coming from apple....guess not
they didnt even have the halo3 commercial they promised during half-time..
FOX should have done the super bowl theyre a whole lot better, all the commercials from this superbowl were sponsoring the new shows on CBS....what B.S., everyone knows CBS shows suck...
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Pet said 11:44PM on 2-04-2007
Unnacceptable.
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Steven said 10:34PM on 2-04-2007
"While there were some amusing ads..."
Were we watching the same Super Bowl? All the ads this year sucked.
They really need to go back to the drawing board.
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Nick Fox said 10:40PM on 2-04-2007
New rumor: Apple will release a time machine (We all heard Jobs talking about "Time Machine" that will be in Leopard) that will allow them to go back in time and add a commercial to SuperBowl XLI, and, in the process, retroactively add it to all of our memories.
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bill said 10:46PM on 2-04-2007
yea... again watched only for apple
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Jake said 11:07PM on 2-04-2007
i think the toronto star was referring to the canadian super bowl adds because we got the imposter commercial video form apple.
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Brian said 11:09PM on 2-04-2007
lol all these rumor assumptions based completely on merlin mann's joke on macbreak weekly
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Doctor Hugs said 11:14PM on 2-04-2007
Uh, not to mention that a good four days ago the master list of Super Bowl ads was released and Apple wasn't on there. So just, I don't know, READING THAT could have saved you a lot of trouble.
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Douglas said 11:20PM on 2-04-2007
I thought Prince sucked.
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shane said 11:48PM on 2-04-2007
are you kidding? prince was the first super bowl performer in ... I don't know, forever maybe ... (teams included) ... who wasn't just an embarrassment. He's a freakin' genius.
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Rich said 10:45AM on 2-05-2007
"are you kidding? prince was the first super bowl performer in ... I don't know, forever maybe ... (teams included) ... who wasn't just an embarrassment. He's a freakin' genius."
You mean besides Paul McCartney and U2?
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Harry said 12:32AM on 2-05-2007
Apple will never do another Superbowl ad.
They already did one in 1984.
If Jobs is going to make an announcement, he wants the stage all to himself.
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mike said 12:30AM on 2-05-2007
yea... again watched only for apple
---
liar.
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tim said 12:56AM on 2-05-2007
i was listening to leo laporte on the radio this weekend and he said that sir george martin (the beatles producer) has already said they are going to put the songs on itunes but he is remastering them so they sound way better before they go up. he just finished mixing the album for the las vegas show, so now he is working on these.
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Scott Dawson said 1:35AM on 2-05-2007
I guess we will just have to keep watching Apples old Superbowl ads. Here is a link to all three:
http://www.macsupport.ca/2007/02/04/apple-superbowl-ads/
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Galley said 9:39AM on 2-05-2007
Prince rocked (literally).
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Doug Adams said 8:20AM on 2-05-2007
http://ce.seekingalpha.com/article/24542: "Does this ad buy make sense from an ROI point of view? Current Super Bowl ad rates are about $2.6 million for 30 seconds. Apple makes only about US$0.04 on each song sold via iTunes. So it would have to sell about 65 million Beatles tracks during that limited three-month period to break even on the commercial time, to say nothing of the cost of the ad production. And even if it were to sell 100 million Beatles tracks, that would only make Apple $1.4 million or so."
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