Filed under: Humor
An Open Letter From Yellow to Apple
Apple has historically been - and to a certain point sill is - a pretty darn colorful company. True, Jobs and Ive seem to prefer to stick to grayscale for their flagship products (iMac, iPod, MacPro, MacBook/Pro, mini, etc), there is always a dash of color to be found somewhere in the Apple product lineup. All of the colors in the old logo (plus some extras) have graced the outside of at least one Apple device; all, that is, except for Yellow.As one would expect, Yellow isn't too thrilled that he's been left out of all of the fun, even if there were good reasons for doing so. As a way of expressing his distaste with the way things have been going, Yellow has published an open letter to Apple in which it makes arguments not only for itself being used in upcoming products, but a few of it's chromatic friends as well.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Robyn Saunders said 2:28PM on 2-11-2007
What an icky color for a consumer electronics product. Yellow looks FAB on a Mini Cooper, but sucky on a MacBook!
And I thought brown Zunes were dogs! Woof!
Reply
Alexis said 2:36PM on 2-11-2007
Yellow gets the minimize button and the logo on the iLife 05 box. Shut up and like it, yellow!
Reply
brian said 2:51PM on 2-11-2007
This is a retarded and pointless post.
Reply
Diego said 3:10PM on 2-11-2007
Three comments:
1) Gold (iPod mini) is not a form of yellow? Sold the least IIRC.
2) Umm... urine? Let Zune have the biorganic colors.
3) Agree with Brian, this belongs on the author's personal blog and not so much here.
Reply
Kalessin said 3:10PM on 2-11-2007
@ 3. That was a retarded and pointless comment.
(Unlike this one.)
Reply
franko said 3:23PM on 2-11-2007
i like my TUAW with a dash of apple humor, actually. i thougt this post was fun to discover on a sunday.
Reply
Sam said 4:12PM on 2-11-2007
This is a good fun post, there's so little else going on on a Sunday, nobody makes you read this blog, it's all about consumer choice.
And I bought by girlfriend a bright yellow 5g 30gig iPod a year ago, it looks spectacular!!! Colorware are an amazing company!
Reply
Floggy Bottom said 4:33PM on 2-11-2007
A real Beatles iPod would be green, if any color:
http://www.youtube.com/watch?v=X75XahmP3x8
Reply
John Sandstrm said 5:38PM on 2-11-2007
Yellow iPod? I've already designed one...
http://maximac.se/nytt/index.php?item=200702015
Reply
Dan said 8:36PM on 2-11-2007
Yellow has the implication of "lemon", I am not surprised most companies with the exception of car and motorcycle companies seem to stay away from it.
Reply
Cecil Sellers said 8:59PM on 2-11-2007
I love yellow. It has always and will always be my favorite color. Yellow is the color for excitement. I'm excited about everything Apple. Long live Yellow!
Reply
Matt Beckman said 9:06PM on 2-11-2007
When you think of the colour yellow on an iPod it really doesn't sound very appealing, but that picture really disproves that idea. I would definitely but the one picture above over a black or (all) white one.
Reply
Victor Agreda Jr said 11:24PM on 2-11-2007
They already support iP adresses. badum-ching.
Actually I was hoping this was something from Ken Nordine... for those who remember...
Reply
Allison said 11:26PM on 2-11-2007
I thought this post was pretty funny, i do like entertaining posts like this one every once in a while!
as for yellow being associated with lemons, i'd have to disagree. I have a yellow Ford Escape and a yellow ducati 996 (neither are lemons) and i just really like the color yellow. i would actually really like to have a yellow nano or shuffle, but probably not a macbook.
Reply
Cycomachead said 1:42AM on 2-12-2007
I thought this was pretty funny. But the story was pointless. They showed an old Apple logo, as a colored item. Did they not notice that yellow was the 2nd color right below green. Here is a list of were I find yellow on my Mac
1) Minimize icon
2)older apple logo (well it's not actually on my Mac, but)
3) the Graphing application (Apps/Utilities, 10.4 and newer)
4)pencil on my Applications folder
5)yellow is on if the finder label colors
6)the icon for my public folder
7)energy save pref pane (light bulb)
8) the stickies widget is by default yellow
9)icons for the following widgets: Business, Unit Converter, Weather
10) text on the calendar widget
11)Text edit icon
12)error messages (the yellow triangle
13)the stickies app is full of yellow
14)the burn disc icon and burn folders
15)various places in iPhoto
and there's more keep looking
BTW I don't really care about yellow things as long as Apple doesn't turn into Banana
Reply
Berkana said 6:10AM on 2-12-2007
If you remember from back when Apple had iPod minis, simply making a perfectly fine and brand new iPod mini yellow in color made them less valuable. The yellow minis accumulated in inventory, and nobody wanted to buy them.
Lesson: there's no faster way to take a decent product and ruin it than to color or style it in a manner that is unappealing to consumers.
Reply
Steve said 9:21AM on 2-12-2007
"Lesson: there's no faster way to take a decent product and ruin it than to color or style it in a manner that is unappealing to consumers."
the term for this is "Zuned" :)
Reply
Galley said 10:27AM on 2-12-2007
The only yellow iPod we might see would be a "Love-themed" Beatles iPod.
Reply
artifex said 12:48PM on 2-12-2007
Bright yellow and orange and green colors are highly visible, and therefore are often seen in sporting equipment and emergency gear. With all this marketing to "serious" runners and stuff by Nike, I don't see why we haven't seen these colors more in personal stereos, recently. Nike has had some orange-accented music players, and of course Sony had a full sports walkman line that was all yellow, and very popular.
And in nature, some pale yellow apples are awesomely sweet and soft-textured.
hmmm, for some reason I don't recall the yellow ipod minis? Maybe some golds. But metallics are different.
Reply
Kendall Tawes said 7:08PM on 2-12-2007
I would rather have the Sergeant Pepper's iPod. Though I imagine that may double the price... you know... because of all the colours... just, just look at the album cover.
Reply