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An Open Letter From Yellow to Apple

Apple has historically been - and to a certain point sill is - a pretty darn colorful company. True, Jobs and Ive seem to prefer to stick to grayscale for their flagship products (iMac, iPod, MacPro, MacBook/Pro, mini, etc), there is always a dash of color to be found somewhere in the Apple product lineup. All of the colors in the old logo (plus some extras) have graced the outside of at least one Apple device; all, that is, except for Yellow.

As one would expect, Yellow isn't too thrilled that he's been left out of all of the fun, even if there were good reasons for doing so. As a way of expressing his distaste with the way things have been going, Yellow has published an open letter to Apple in which it makes arguments not only for itself being used in upcoming products, but a few of it's chromatic friends as well.


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Apple has historically been - and to a certain point sill is - a pretty darn colorful company. True, Jobs and Ive seem to prefer to stick...
 

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artifex

Bright yellow and orange and green colors are highly visible, and therefore are often seen in sporting equipment and emergency gear. With all this marketing to "serious" runners and stuff by Nike, I don't see why we haven't seen these colors more in personal stereos, recently. Nike has had some orange-accented music players, and of course Sony had a full sports walkman line that was all yellow, and very popular.

And in nature, some pale yellow apples are awesomely sweet and soft-textured.

hmmm, for some reason I don't recall the yellow ipod minis? Maybe some golds. But metallics are different.

February 12 2007 at 12:48 PM Report abuse rate up rate down Reply
Galley

The only yellow iPod we might see would be a "Love-themed" Beatles iPod.

February 12 2007 at 9:42 AM Report abuse rate up rate down Reply
Steve

"Lesson: there's no faster way to take a decent product and ruin it than to color or style it in a manner that is unappealing to consumers."

the term for this is "Zuned" :)

February 12 2007 at 9:21 AM Report abuse rate up rate down Reply
Berkana

If you remember from back when Apple had iPod minis, simply making a perfectly fine and brand new iPod mini yellow in color made them less valuable. The yellow minis accumulated in inventory, and nobody wanted to buy them.

Lesson: there's no faster way to take a decent product and ruin it than to color or style it in a manner that is unappealing to consumers.

February 12 2007 at 6:10 AM Report abuse rate up rate down Reply
cycomachead

I thought this was pretty funny. But the story was pointless. They showed an old Apple logo, as a colored item. Did they not notice that yellow was the 2nd color right below green. Here is a list of were I find yellow on my Mac

1) Minimize icon
2)older apple logo (well it's not actually on my Mac, but)
3) the Graphing application (Apps/Utilities, 10.4 and newer)
4)pencil on my Applications folder
5)yellow is on if the finder label colors
6)the icon for my public folder
7)energy save pref pane (light bulb)
8) the stickies widget is by default yellow
9)icons for the following widgets: Business, Unit Converter, Weather
10) text on the calendar widget
11)Text edit icon
12)error messages (the yellow triangle
13)the stickies app is full of yellow
14)the burn disc icon and burn folders
15)various places in iPhoto

and there's more keep looking

BTW I don't really care about yellow things as long as Apple doesn't turn into Banana

February 12 2007 at 1:40 AM Report abuse rate up rate down Reply
Victor Agreda, Jr.

They already support iP adresses. badum-ching.
Actually I was hoping this was something from Ken Nordine... for those who remember...

February 11 2007 at 11:07 PM Report abuse rate up rate down Reply
Allison

I thought this post was pretty funny, i do like entertaining posts like this one every once in a while!

as for yellow being associated with lemons, i'd have to disagree. I have a yellow Ford Escape and a yellow ducati 996 (neither are lemons) and i just really like the color yellow. i would actually really like to have a yellow nano or shuffle, but probably not a macbook.

February 11 2007 at 10:25 PM Report abuse rate up rate down Reply
Matt Beckman

When you think of the colour yellow on an iPod it really doesn't sound very appealing, but that picture really disproves that idea. I would definitely but the one picture above over a black or (all) white one.

February 11 2007 at 9:06 PM Report abuse rate up rate down Reply
cecil

I love yellow. It has always and will always be my favorite color. Yellow is the color for excitement. I'm excited about everything Apple. Long live Yellow!

February 11 2007 at 8:44 PM Report abuse rate up rate down Reply
John Sandström

Yellow iPod? I've already designed one...

http://maximac.se/nytt/index.php?item=200702015

February 11 2007 at 5:32 PM Report abuse rate up rate down Reply
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