Filed under: Accessories, Analysis / Opinion, Retail, Apple, Apple TV
Apple Store redesigns

As the good Doc Mac points out very adeptly with the picture above, the reason for the Apple Store's outage Wednesday morning must have been a redesign-- it's come back with a splash of blue.
I like the new look. I think the slight gradient in the background makes it, but the rounded corners, blue bars, and especially the arrows give the whole store a definite iTunes feel. There's been a reorganization as well-- Mac, iPod, and iPhone are all top level product lines now (the Apple TV is filed under the iPod, which is close enough, I guess), and those three fit the buttons on the top of Apple's site as well. Apple's gone Amazon as well-- there are "New to the Store" and "Top Sellers" boxes that will, we'd assume, change as the facts do. No idea, however, why the Mac Top Sellers goes to 8, the iPod to 9, and the iPhone only to 5.
Looks good, though. A welcome refresh to a store that was starting to look a little last-gen.
Thanks to everyone who sent this in!

![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 1)
Rafael said 12:47AM on 9-27-2007
It was fun to stay out of bed refreshing the Apple store until the legendary sticky note disappeared. We were just a bunch of people with hopes to see what was next with Apple, and got that simple but nice looking surprise.
As soon as Michael Rose reported the store was down we gathered in the comments section sharing ideas on what would it be.
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Aron Trimble said 12:51AM on 9-27-2007
This blue theme would be a welcome replacement to the dull greys we've been seeing in all of the Leopard builds... *sigh* here's to hoping!
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Rahil said 12:58AM on 9-27-2007
Apple changed another think too by the way. The iPod Touch now shows "Ships in 7-10 Days" instead of "Ships by September 28"
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James F said 1:06AM on 9-27-2007
iTunes-y. I kinda like it.
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Davis Collins said 1:11AM on 9-27-2007
The 'New To the Store' section is not new at all. Quite old actually.
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Dave Wood said 1:20AM on 9-27-2007
BTW, anyone notice that the links to XServes seem to have disappeared.
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Pirateinmymind said 1:31AM on 9-27-2007
I can't seem to find refurbished products... glad i ordered my refurb (rox0rs!) a week ago
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Glass said 1:46AM on 9-27-2007
Still can't see apple store in safari 3. The css is fucked for me. :(
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Big John said 1:49AM on 9-27-2007
Rahil, the pre-orders started shipping a few days ago just so you know. So order away, late-early-adopters!
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Staticoranges said 1:51AM on 9-27-2007
Did anybody else notice that the iPod touch price says from 399.99, but really, its from 299.99. I was like what? I can't believe they raised the price! but no, it was just a typo.
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raymie said 1:55AM on 9-27-2007
refurb is at the bottom right
above the pink nano
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Zack Mahdavi said 1:57AM on 9-27-2007
@Pirateinmymind: The refurbished section is in the lower right corner.
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tim said 1:59AM on 9-27-2007
i sent this in as a 'tip' a little while ago, but figure it might go well here. there are no more 20" and 23" cinema displays. they only sell the 30" now.
what does this mean?!...
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tim said 2:00AM on 9-27-2007
nevermind, they are still there, they are just harder than heck to find. you have to click a few things to find them, and i was only able to 'stumble across' them when i tried looking
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Andrew Harrison said 4:27AM on 9-27-2007
@tim #14:
if you click on the word "Displays" [it's under the staff picks section, there's an image of a 30" one with the word displays underneth] it shows you all the displays and all related accessories. Not too difficult to find.
also, still with the horrible URLs? wtf apple, we're well into Web 2.0
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MrClark said 6:55AM on 9-27-2007
Look under the Apple Store image, then look down at the Shop Ipod, Shop Mac, ... Looks like a spam site.
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Michael said 8:33AM on 9-27-2007
Glass, are you in Safari 3 on Mac or Windows, because I'm using Safari 3 on my MBP and the Apple store looks and works just fine for me.
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Rhywun said 8:34AM on 9-27-2007
@15
I guess WebObjects doesn't support clean URLs.
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