Filed under: Apple
Tonight, Apple premiered two new "Get a Mac" ads: Yoga and Breakthrough. These ads where shown during tonights episode of American Idol. You can look at these and other "Get a Mac" ads on Apple's website.Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.
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Reader Comments (Page 1 of 2)
John.B said 9:59PM on 4-01-2008
Niiiiiiiiiiiiiiiiiiiiiiiiiice! Is it still April 1st? ;)
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Mark McClure said 10:33PM on 4-01-2008
Is the yoga instructor Judy Greer?
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wheelsee said 12:06AM on 4-02-2008
I'm pretty sure it is...
http://www.imdb.com/name/nm0339460/
-wC
Dan S. said 12:05AM on 4-02-2008
Yeah...
So, take a good look, 'cause it's the last time you'll be seeing these!
Funke, Tobias Dr. said 5:30AM on 4-02-2008
Did you hear that everyone? Dan S. is threatening me!
Dan S. said 8:59AM on 4-02-2008
It's pronounced "uh-null-repist".
FoolsRun said 10:02AM on 4-02-2008
Spring break! WOO!!!
Galley said 10:37PM on 4-01-2008
It's nice to see Corrine Bohrer back as the therapist. It's hard to be believe she turns 50 this year!
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Hank said 10:38PM on 4-01-2008
Seriously, is the Mac dude wearing a toupee? Yikes.
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nameghino said 11:06PM on 4-01-2008
I definitely fell in love with the yoga instructor
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cormier6083 said 11:44PM on 4-01-2008
lol, that's the best one yet!
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Casey said 11:44PM on 4-01-2008
At least the breakthrough one makes sense, and tries to be fair.
Ha!
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Caitlin said 12:41AM on 4-02-2008
I keep reading "Yoda".
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Jon D said 3:26AM on 4-02-2008
So say goodbye to these!
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Hank said 7:32AM on 4-02-2008
Yoga must be the new Onion if this is any indication http://www.yogadawg.com/news2.htm
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justin tippins said 8:28AM on 4-02-2008
so, that was disturbing - apple drop these ads !!
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mentalsticks said 8:39AM on 4-02-2008
The yoga ad actually makes me feel sorry for the PC guy. It makes him likeable. For me, the ad misses its goal.
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Amy said 8:51AM on 4-02-2008
I love the Mac vs. PC ads more than anyone, but Mac looks a little grimey in the Yoga one... I also think they need to get away from "lets bash Vista some more" and back to pointing out the strengths of OS X.
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2shae said 9:32AM on 4-02-2008
I always likes these ads, especially the Yoga one was funny :P
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Techtistic said 12:06PM on 4-02-2008
When I think about it for a few minutes, I see that the only reason I really bust-a-gut over these ads (still) is that I already use a Mac. I personally realize how great computing can be on Apple's products because I have already experienced it. I think these ads fail to fully reach their target audience because they are crafted like an inside joke.
Think about it; if you're part of a group, your enthusiastic and critical talk within your group of like-minded individuals is accepted. You could probably talk and laugh about it endlessly. Now pretend you're a part of a group that you feel passionate about, and you really want to tell everyone in the world how great your purpose is and what good it has done for you. If that was your goal, to spread the word of your group's purpose, you would not go about it (at least not successfully) by talking the same way you talk within your group. That's what these ads seem to do.
OS X has strengths: real, powerful, legitimate strengths. Like Amy's comment says above; Apple needs to point their strengths out to people who use Windows without sounding like a pompous ass (most Windows users think we are already!). I like the Breakthrough ad because it actually shows that having one company control all aspects of your OS and hardware isn't necessarily a bad thing. This is one reason I love my Mac; it's put together like a Ferrari. You feel the love, the hand-craft, the superb design, and the genius. It all comes together in a very harmonious way when you own an Mac.
I want to see more Mac users. Come-on Apple, do it right; be honest, humble, and humorous all at the same time.
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