New "Get a Mac" ads: Yoga and Breakthrough

Yoga ad is my favourite so far. :-)

Okay, I just switched to Mac (OSX), and to be honest I love it.
But this ad is just too much in my opinion. Sure OSX is a lot more streamlined, more user friendly etc.. but I just don't think Vista is really that bad.

Infact, whenever I tried to export photos from iPhoto in a large scale, my mac freezes. All the time, and I've never experienced any freezes on my vista.

Vista isn't that bad but when compared to OSX, they still have tons of homework to do. But it is not bad, not even as close as what it was shown on the ad.

For all the crap Vista is getting in these ads the Macbook Air was recently hacked w/in in 2 minutes while the PCs running Vista was still going strong. So while I'm a Mac enthusiast and all that and I find these commercials somewhat entertaining I'm wondering if the days of Mac Glory is starting to fade...

Ohm! :P

When I think about it for a few minutes, I see that the only reason I really bust-a-gut over these ads (still) is that I already use a Mac. I personally realize how great computing can be on Apple's products because I have already experienced it. I think these ads fail to fully reach their target audience because they are crafted like an inside joke.

Think about it; if you're part of a group, your enthusiastic and critical talk within your group of like-minded individuals is accepted. You could probably talk and laugh about it endlessly. Now pretend you're a part of a group that you feel passionate about, and you really want to tell everyone in the world how great your purpose is and what good it has done for you. If that was your goal, to spread the word of your group's purpose, you would not go about it (at least not successfully) by talking the same way you talk within your group. That's what these ads seem to do.

OS X has strengths: real, powerful, legitimate strengths. Like Amy's comment says above; Apple needs to point their strengths out to people who use Windows without sounding like a pompous ass (most Windows users think we are already!). I like the Breakthrough ad because it actually shows that having one company control all aspects of your OS and hardware isn't necessarily a bad thing. This is one reason I love my Mac; it's put together like a Ferrari. You feel the love, the hand-craft, the superb design, and the genius. It all comes together in a very harmonious way when you own an Mac.

I want to see more Mac users. Come-on Apple, do it right; be honest, humble, and humorous all at the same time.

That was the best one I've seen in a while. The Yoga instructor [http://www.imdb.com/name/nm0339460/] really stole the show from John Hodgman (a first).

I always likes these ads, especially the Yoga one was funny :P

I love the Mac vs. PC ads more than anyone, but Mac looks a little grimey in the Yoga one... I also think they need to get away from "lets bash Vista some more" and back to pointing out the strengths of OS X.

so, that was disturbing - apple drop these ads !!

Yoga must be the new Onion if this is any indication http://www.yogadawg.com/news2.htm