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Macworld 2010: TUAW goes to the mothership

by Mike Schramm Feb 10th 2010 at 7:00AM

No Macworld is complete without at least one pilgrimage to the mothership in Cupertino, and so yesterday, before the meetings and interviews we're planning today, David Winograd, Dave Caolo, and myself made the trip to the Apple Campus. In the gallery below, you can see what we saw, from the boxed versions of Mac software -- Popcap games boxed! Pixelmator boxed! -- to the endless souvenirs and trinkets for sale in the company store ("There are quite a few of us who know your site," winked the unnamed cashier to us as we checked out), to the original iPod box sitting in the office window, and the office desks full of multiple 30" Cinemas. It was glorious, all of it.

Yes, even the woman who shooed us away with a "No pictures!" warning when we tried to take shots of the multiple basketball courts and volleyball court on campus. Check out all of the sights of our walk all the way around the Infinite Loop in the gallery below.

TUAW goes to the Mothership at Macworld 2010



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No Macworld is complete without at least one pilgrimage to the mothership in Cupertino, and so yesterday, before the meetings and...
 

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not_and_idiot

kinda funny all the pics. I live right there, been there many times and I guess we take it for granted. seeing apple HQ is a normal part of going to BJ's! haha.

February 10 2010 at 3:55 PM Report abuse rate up rate down Reply
David B

I would have gone broke at the company store by stocking my entire design studio with Apple merch.

February 10 2010 at 3:34 PM Report abuse rate up rate down Reply
Faye

Is this "company store" accessible to the public from outside the "campus", or is it restricted to those admitted to the grounds?

February 10 2010 at 1:28 PM Report abuse rate up rate down Reply
1 reply to Faye's comment
Michael Bushnell

It is accessible to the public. I just parked in front of it and walked right in.

February 10 2010 at 1:32 PM Report abuse rate up rate down Reply
creativeintheory

I'm surprised you didn't get a photo of the other attraction on the campus: Steve's license plateless Mercedes SL55 in the handicap spot in the lot across from the store.

February 10 2010 at 11:03 AM Report abuse rate up rate down Reply
mark

It's even more fun when you know an employee and you can walk around the buildings and dine in the commissary.

February 10 2010 at 10:24 AM Report abuse rate up rate down Reply
mare

The company store was opened somewhere before 1998, at least that's when I visited it. It was named "The Apple Store" before there were any other Apple Stores. They sold only mugs, T-shirts and boxed software, no computers, so nothing has changed there. But it certainly wasn't as much as a tourist attraction since there were only a "handful" Apple users at the time. Apple used the store to promote Quicktime VR with a series of linked panoramas of the store.

At the time I also got a tour of the campus, but yeah, it helps when you know somebody at Apple that can invite you.

It also helps that there was no secretive Steve Jobs yet :-) I don't think visitors are allowed anymore, invited or not.

February 10 2010 at 10:20 AM Report abuse rate up rate down Reply
Kevin Crossman

Interesting that some of the signs are still using Apple's old corporate font. You'd think SOMEONE with attention to detail would demand that be fixed.

The company store has been there a long time. At least 8 years for sure, maybe longer.

February 10 2010 at 10:15 AM Report abuse rate up rate down Reply
freshyill

Hey TUAW guys, is it intentional that when clicking the next buttons in the gallery, every so often it jumps back to the top so that I accidentally click on the banner ad? If so, that's pretty slimy behavior.

February 10 2010 at 9:29 AM Report abuse rate up rate down Reply
1 reply to freshyill's comment
mad matt

Just click on the picture itself, like on facebook, and it'll link to the nex one automatically.

February 10 2010 at 9:44 AM Report abuse rate up rate down Reply
msingletary

Super jealous. I'd love to grab one of those hoodies in the 10th picture on the left. Anyone live near this place wanna buy one for me and ship it? I'll cover all costs and even a little extra for your trouble!

February 10 2010 at 8:20 AM Report abuse rate up rate down Reply
2 replies to msingletary's comment
Keith Smith

Check eBay - occasionally some stuff shows up there. I'd gotten a couple of Apple-logo black baseball caps that way.

Thanks for posting the pics. My first Macworld was two years ago, and I didn't make it into Cupertino. If I ever go again, it's on my list...

February 10 2010 at 9:07 AM Report abuse rate up rate down Reply
msingletary

Yeah, I checked on eBay. Some cool shirts, but nobody seems to have that hoodie I want. :(

February 10 2010 at 9:08 AM Report abuse rate up rate down Reply
drumstik76

Aww it looks like the changed the 1 Infinite Loop sign since I was there last. It use to be red and had the old Garamond font.

February 10 2010 at 8:17 AM Report abuse rate up rate down Reply
1 reply to drumstik76's comment
Michael Bushnell

Yep, I posted a pic of myself with the old red sign above.

February 10 2010 at 8:27 AM Report abuse rate up rate down Reply
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