Tim Cook: Yes, we're a "mobile device company"

Does this mean no more Mac Pros? That would suck.

Calling these devices computers hardly makes sense any more, anyway. These things do so much more than crunch numbers. John von Neumann would be truly amazed at what he started.

I agree laptops are part of the "mobile" definition.

I think Apple's attention has been shifting it's attention from desktops to laptops for some time now. The innovative features tend to appear in laptops. The last time a desktop got an external refresh was when the iMac went glass+aluminum, which is arguably a hand-me-down from the materials research they were doing for laptops. Apple's laptops are much more winning market-share and mindshare much more than the desktops. And the ratio of "mobile" computers to desktops is probably going to continue to slide toward "mobile" for quite a while.

But i don't think the desktops are going away anytime soon. But the main thrust of research and development is probably going to be for laptops, and the desktops will get passed down whatever can apply to them

I'm okay as long as they decide that iMacs and Minis are portable enough to be considered Mobile. The iMac is the greatest All-in-One on the market. I'd hate to see it be pushed into Apple TV territory just because of a refocus on mobility.

In the keynote, Jobs specifically included laptops in his explanation of Apple as a mobile devices company. Don't get your panties in a twist.

May they call themselves a fruit farm or whatever they want, as long as they don't drop the desktop production.

In the picture, Steve is staring the boy out for daring to show a white t-shirt under his black top.

iPods, iPhones, iPads, MacBooks… all are mobile devices. And we know that these products are outselling Mac Pros, iMacs and Apple TVs. So yup, the moniker "mobile device company" fits!

Are laptops not mobile? What does Apple sell more of, laptops or desktops? Last I recall reading, they sold more laptops. Thus, they are a mobile device company, yes. They sell devices that are easily mobile.