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Apple Store to open in Rome

Website MacScoop discovered that Apple will open a store in Rome later this month, the 31st of March at 9:00 AM. The first 1000 visitors will receive a free Apple T-Shirt because you know those Italians, they're really big on wearing free T-Shirts...not! Even though Italian society continues to change, as far as I can tell from a sampling of relatives, the Buon' affare-ness of the free offer will almost certainly be offset by their complete disdain for the brutto figuro brutta figura[1] of the T-Shirts. Remember: It's more important to look good than to feel good!

Apple Store Roma Est aprirà sabato 31 marzo alle 9:00. Prendete parte ai festeggiamenti per l'apertura di Apple Store, Roma Est. Partecipate all'inaugurazione e, se sarete fra i primi 1000 visitatori, ricevete gratuitamente una T-shirt Apple.

Oh by the way, if you're looking for a job? Apple Roma is hiring.

[1] Thanks for the corrections

Update: I want to send regards to all our Italian readers who have stopped by to wish me well with my love life in such marvelously emphatic terms. I believe the translation you have been given is incorrect. This post only reflects that my Italian relatives, from an older generation, would never wear a t-shirt--free or not. The "look good/feel good" line comes from Saturday Night Live and Billy Crystal.



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Website MacScoop discovered that Apple will open a store in Rome later this month, the 31st of March at 9:00 AM. The first 1000 visitors...
 

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len

This may sound dumb, i live in italy i have just bought a wireless keyboard and i cant find how to use @ ( i am using my plug in keyboard to write this), how can if find out what keys to use.

Thanks.

Len x

April 29 2007 at 12:44 PM Report abuse rate up rate down Reply
VanillaSpice

I don't agree, but "useless" is a subjective term - everyone will have different (but equally valid) ideas on how useful a particular post is.

The fact remains that all Erica did was talk about her relatives' opinions. After being wrongly chastised for "using stereotypes", "using offensive stereotypes" and "using multiple offensive stereotypes", it seems a bit hollow to now say, "well, maybe she wasn't being offensive, but the post was useless".

What I don't see is any difference between your "we can cook the better (and healtier) food in the world in Italy" and Erica's, "relatives indicated Italians won't want an ugly free t-shirt".

If you can allude to the stereotype of Italians eating well, cannot Erica allude to the stereotype of Italians dressing well? Neither of those seem objectionable or offensive to me.

April 02 2007 at 10:41 PM Report abuse rate up rate down Reply
Bertaz

It was only an example, sorry if it was offensive.
But what I want to know is why she had to write that thing.
In my country (don't know in other countries, but in mine yes) it is common to think that americans "eat bad"... you know, the common speech about fast-food and the stuff... personally, I've never eaten in a fast-food in my whole life, because I think we can cook the better (and healtier) food in the world in Italy.
But not for this I say "you know those Americans, they don't even know what they eat". I know fast-food is useful when you have no time to eat (when you are in the lunch-break for example). And even if I prefer to have a sandwich, I don't express opinion on the people who eat at fast-foods.
So I can't explain myself why this post was written! Can't she only write "ok guys, a new store opened in Rome, cheers"?
The part of the post behind "...free Apple T-Shirt" is... just... useless!
Don't you agree?

March 31 2007 at 10:59 AM Report abuse rate up rate down Reply
VanillaSpice

Fabio, I am sorry for not explaining my comment.

When I said, "as low as anyone can go", I was referring specifically - and only - to the Nazi reference, and the claim that Erica was behaving like them.

The Nazi regime brutally murdered more than 10 million people; but Erica only said that Italians are fashionable. Actually, she didn't, she said her relatives told her that they would not be interested in an ugly t-shirt even if it was free.

I don't believe there is any connection or similarity whatsoever, and that it was extremely unfair and wrong for Erica to be compared to the Nazis.

I do not have a problem with people defending negative stereotypes about their country, I think it is their right to do so. But I do not believe the backlash this post received was justified in response to a single positive, or neutral, stereotype.

In your last comment you said: "it's simply a block of stereotypes on italian!" But where are the multiple stereotypes? There was only one - not multiple, not a block of them! A lot of comments have implied that Erica used many stereotypes, but again, I declare and state that there was only one.

And was that one stereotype bad? Why are people offended by being called "fashionable" ? Is there some bad translation going on? "Fashionable" is generally a good thing! What is so wrong with "Italians wear nice clothes" ?

March 29 2007 at 10:41 PM Report abuse rate up rate down Reply
Bertaz

RE to #49
Vanilla, you think i was the one who wrote the most stupid, offensive things? Can you speak italian? If no, I must tell you that many of the comments in italian language contain offensive words, very offensive words...
I was trying to be polite, and I'm sorry if you misunderstood my words... but I can't bear such stereotypes on my country.
But you must acknowledge that speaking in such terms is... racist, in some way.
You can't say that this post is related to a news, it's simply a block of stereotypes on italian!
Am I going "as low as anyone could go" again? I can't figure out why you said that... I think I was polite, but I should have done a bad translation from italian to english...
Please answer me, I didn't want to insult anybody.
(sorry for my english)

By Fabio

March 29 2007 at 3:12 AM Report abuse rate up rate down Reply
forsk itsaker

there was nothing outrageous in erica's post.

the only offensive thing to me, as an italian, are the comments from those italian /patriots/ with the sense of humor of a pizza.

(comment 45 by feldamor is plain racist)

March 28 2007 at 1:03 PM Report abuse rate up rate down Reply
mjfox

Comunque secondo me la tipa sa fare certi numeri...

March 27 2007 at 4:24 PM Report abuse rate up rate down Reply
Roberto

Be ashamed, you racist!

March 27 2007 at 3:55 AM Report abuse rate up rate down Reply
L. Ronaldo Abbardo

Lot of commonplaces in your comments.

American do it better!!!!

Check here
http://www.youtube.com/watch?v=fJuNgBkloFE&NR

March 26 2007 at 12:04 PM Report abuse rate up rate down Reply
gianni

When I lived in Mass, quite a few years ago, there was an italian-american colleague ( 2nd or 3rd generation ) who used to ask me why our women dress black and if we have got roads, buildings and stuffs like that. I found him quite annoying, believe me.
Perhaps he was a friend of those relatives of yours who don't wear t-shirts (why ? I really haven't got that !) ?

Just kidding, take no offense. I just think that there was some misunderstanding and maybe you didn't weigh too carefully your words. At least this is my impression.

Cordialmente
Gianni

March 26 2007 at 7:36 AM Report abuse rate up rate down Reply
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