Filed under: Apple Corporate, Retail, Apple Financial
Apple to be "aggressive" on Black Friday
If rumors are to believed, Apple will do its part to stimulate the economy on November 28th, also known as "Black Friday" here in the US.
Generally recognized as the start of the holiday shopping season, the day after Thanksgiving is when retailers lure shoppers out of their beds at ungodly hours with the promise of huge discounts. Yes, nothing says "let's go shopping at 5AM" like a stomach full of tryptophan.
While Apple has not revealed their Black Friday plans, analyst Ben Reitzes of Barclays Capital says he expects aggressive pricing to compete with a dismal economy and significant offers from competitors. For instance, some American big box stores are expected to drop PC prices below $300US. How will Apple do it? Twenty-five billion dollars in cash reserves and no debt certainly helps.
So go easy on the Schlitz and set your alarms for The Crack of Dawn. There are deals to be had.
Update: Yes, the image originally accompanying this post had the appointment listed on the 27th. Let's just say it was a test of your skills of observation.
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Reader Comments (Page 1 of 1)
lakiolen said 3:12PM on 11-13-2008
Why does the calendar in the picture have the appointment on Thursday rather than Friday?
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Michael Jones said 3:18PM on 11-13-2008
LOL. Dave just wants to make sure he's there *extra* early.
ghostshadow said 3:17PM on 11-13-2008
I am sure they'll lower iPod prices, or do some kind of a bundle or something. Probably push the touch. I think it'd be cool if they lowered the Mini price down to $200, they would sell like hot cakes I bet, it'd give them a chance to sell off old stock if they are planning to release a new one.. Who knows.
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todd said 3:34PM on 11-13-2008
The title is kind of misleading.. makes it sound like apple has said they are going to be aggressively pricing stuff. In fact some analyst just says he expects aggressive pricing.
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jozsoo said 8:20AM on 11-14-2008
you're right. Please, tuaw, relax and give us headlines that fit your stories. Kinda boring to have to find these titles blown out of proportion.
CaptSaltyJack said 3:36PM on 11-13-2008
Whatever. All I've heard from Apple is that they may do $100 off certain Macs (probably MacBook Pros). That's not a deal at all. Buying a $2400 LCD TV for $1400, now THAT'S a deal.
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Alex said 3:55PM on 11-13-2008
Does anyone know whether these price drops will be applied to the education-store as well? :)
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Biomech said 5:38PM on 11-13-2008
Does anyone know if the price of a 16GB Touch with drop more than $50? I don't know if I should hold off buying it for now.
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Andy said 6:39PM on 11-13-2008
I heard that in the UK they may even go as low as 50% off the older Macbooks. Book your flights now...
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Patrick said 11:27PM on 11-13-2008
I might be missing something.. But, Black Friday in the UK? Do they even have Thanksgiving?
iBearTouch said 12:07AM on 11-14-2008
I would hold off... until after that date. Then rack up a huge credit card bill to help my poor friend Jobsy.
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Brian said 6:48AM on 11-14-2008
does anybody remember what thedeal was las year???
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Andrew T. said 11:06AM on 11-14-2008
If I remember correctly, the discounts/deals weren't all that great. Great for those who were going to buy a computer anyway, those customers would save a hundred or so, but nothing really that will actually go out and buy a Mac.
HarmfuleDose said 3:38PM on 11-14-2008
Yeah, nothing spectacular at all that I remember. I remember I got an iPod remote
for like 30 bucks, which I was excited about until they came out with the new
batch of iPod remotes with the nicer earphones the following week. So I am sure
at least they'll try to clear out stock of soon to be gone items. Their game plan.
Jash Sayani said 11:03AM on 11-14-2008
Can you change the time in the calendar from 6AM !!!
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Ed Goodsmith said 1:33PM on 11-16-2008
Darn, I have to work a 15 hour shift on Black Friday. Nooooooo! I guess I should be happy to have a job.
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Ivan said 7:04PM on 11-17-2008
Where do you work Ed? By any chances at an Apple store? ;)
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seth brundle said 11:10AM on 11-21-2008
'Agressive pricing' for Apple is the equivilent of full retail everywhere else.
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Ryan said 1:04AM on 11-21-2008
Springboard Media. www.springboardmedia.com/apple is selling 15.4" top of the line last gen macbook pro's for $1499. They also have a $799 MacBook listed on their website as well.....Apple has some competition this year.
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tman said 5:26PM on 11-21-2008
Well we of course have neither Thanksgiving nor Black Friday in Australia, so just be grateful you guys get any discount at all!
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