Will Apple buy mobile ad company Quattro Wireless? UPDATE: Yes.

Nokia Mobile has become fashion of the mobile lovers slowly and steadily because,we note the current trends

http://nokiamobile.biz/

This acquisition is exciting for the mobile space and here at Mobclix we see it as continued market validation. It was a natural and expected move on the part of Apple, with 80% of app downloads being free they wanted to get in on all the money being made in the ad-driven app space. 2010 will be a banner year for mobile. With iPhone downloads hitting 3B and the Nexus One release today, it’s the beginning of what will be the first truly cross platform year for apps. It’s time for all media companies’ to sit up and take notice of the space if they want long term success.

-Megan Berry, Mobclix
http://www.mobclix.com

We are using Quattro in our app for monetizing, which has been amazing until now. Since Jan 1st, 2010 our fill rates dropped below 50% (before jan 1st 2010 they were 80%-100%) Our CPM dropped dramatically as well. Are many developers experiencing this? Is it the holiday campaigns ending? What gives.

Apple would not sully a piece of hardware with annoying ads since it would cripple the user experience.

Maybe Apple figured out a way to adapt the iTunes Genius to a web search engine, and they bought Quatrro because they are first making the search service for Web Kit browsers - Safari and Chrome - integrating Quattro's technology right into Web Kit. That would kick Google in the pants. And deservedly so, since the Google search engine gets more and more pitiful as the days go by.

The answer is, "Yes. They did." http://www.engadget.com/2010/01/05/apple-makes-it-official-acquires-quattro-wireless/

Uh, the "may announce" part should be happening, today.

If they can give me a downloaded episode of Lost free, provided I watch minimal adverts (customised to my interests, location, & needs), that's fine.

If I have to see ads all the time just to use my device.... not good.

"Apple may simply be planning to integrate Quattro into the developers' toolkits, and provide them with an in-house solution for ad-supported apps."

This is what I would suspect is going on... If Apple can convice developers to use their ad option they may see more free app downloads, but they will still be making money from the apps. I don't know how companies like Quattro or AdMob split their revenue, but Apple may push developers to use their brand because it could be easily implimented into the SDK and profit-sharing system already in place...

+1 for the ATHF image

Adds in my product = no go